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Digital Marketing Specialist
2 months ago
The Entertainer is a leading retailer of toys and games, with a passion for making a difference in the lives of children and families. We're a dynamic and innovative company that's always looking for talented individuals to join our team.
Job Title: Digital Marketing ExecutiveWe're seeking a highly motivated and experienced Digital Marketing Executive to join our team. As a Digital Marketing Executive, you will play a key role in driving the Return on Investment for our two major toy brands, The Entertainer and Early Learning Centre (ELC). You'll be responsible for developing and executing digital marketing campaigns across various channels, including PPC, SEO, affiliates, social media, email, and YouTube.
Key Responsibilities:- Support across all digital marketing channels, ranging from data reporting through to creative ideas for our channels.
- Performance marketing using great analytic skills and a creative approach to support sales targets.
- Report on channel and product performance using Google Analytics.
- Optimise and measure campaigns across our core brands, working with internal and external stakeholders.
- Support the affiliate channel, optimising existing relationships and sourcing new affiliate partners for us to work with.
- Execution of ELC emails, alongside sharing and collating insights to shape our overall e-marketing activity.
- Support across the SEO channel, assisting on ticket throughput alongside the merchandising team.
- Assisting with our social channel, from idea creation to supporting on post scheduling and competition prize management.
- Work closely with the Web Merchandising team on new product additions, top sellers, pre-orders and stock availability for marketing activity.
- Support with artwork briefing and execution with suppliers.
- Work with the marketing, retail and trade teams on new product releases, ad campaigns and other key brand messages and events.
- Assist in the activation of partner activity agreements and support in reporting back the performance to the relevant team.
- Attend training and courses as agreed with the CRM Executive.
- Assist other members of the online team as required.
- Birthday Leave plus 33 days of holiday (including Bank Holidays)
- Annual Bonus scheme
- Retail Trust & Virtual GP
- Pension salary sacrifice
- Flexible access to your pay via Wage Stream
- Generous toy discount
- Enhanced maternity and paternity pay
- High Street and leisure discounts
- Cycle to work scheme
- Life Cover
