Marketing Director

1 week ago

Paignton, Torbay, United Kingdom Frasers Group Full time

About Us

Frasers Group is a leading retail company that operates in the sports, premium, and luxury markets. We are committed to delivering exceptional customer experiences through our portfolio of brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.

Our Mission

We aim to build the world's most admired and compelling brand ecosystem, elevating the lives of our customers with access to the world's best brands and experiences.

Our Values

We are a fearless and forward-thinking organization that operates outside of our comfort zone to change the future of retail. Our people are driven to succeed, and we are committed to:

  • Think without limits - We think fast, think fearlessly, and take our teams with us.
  • Own it and back yourself - We own the basics, own our roles, and own the results.
  • Be relevant - We are relevant to our people, our partners, and the planet.

About the Role

We are seeking a dynamic and experienced Marketing Manager to spearhead our brand elevation and implement effective go-to-market strategies. This role requires a strategic thinker who is passionate about building brand awareness and driving business growth through creative and effective marketing initiatives.

Main Responsibilities:

Brand Management

Craft and execute strategies to elevate our brand presence in the market. Ensure brand consistency across all marketing channels.

Route-to-Market Strategy

Develop and implement comprehensive route-to-market plans for new product launches, including market research, segmentation, and targeted marketing campaigns.

Website Management

Oversee the management and enhancement of our company website, ensuring it serves as a leading resource for product information, e-commerce, and brand storytelling.

Digital Marketing

Leverage digital platforms to maximize reach and engagement. Manage social media content, email campaigns, SEO/SEM, and online advertising to drive traffic and sales.

Partnership and Collaboration

Work closely with cross-functional teams and external partners to align marketing strategies with overall business goals. Collaborate with product development and sales teams to ensure successful product positioning and launches.

Analytics and Reporting

Monitor, analyze, and report on the performance of marketing campaigns and the website, utilizing data to refine and optimize strategies.

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