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Marketing Director

2 months ago


Paignton, Torbay, United Kingdom Lovell Sports Full time
{"title": "Marketing Manager", "description": "Job Summary

We are seeking a highly skilled Marketing Manager to drive our brand elevation and implement effective go-to-market strategies. This role requires a strategic thinker who is passionate about building brand awareness and driving business growth through creative and effective marketing initiatives.

Main Responsibilities
  • Brand Management: Develop and execute strategies to elevate our brand presence in the market, ensuring brand consistency across all marketing channels.
  • Route-to-Market Strategy: Develop and implement comprehensive route-to-market plans for new product launches, including market research, segmentation, and targeted marketing campaigns.
  • Website Management: Oversee the management and enhancement of our company website, ensuring it serves as a leading resource for product information, e-commerce, and brand storytelling.
  • Digital Marketing: Leverage digital platforms to maximize reach and engagement, managing social media content, email campaigns, SEO/SEM, and online advertising to drive traffic and sales.
  • Partnership and Collaboration: Work closely with cross-functional teams and external partners to align marketing strategies with overall business goals, collaborating with product development and sales teams to ensure successful product positioning and launches.
  • Analytics and Reporting: Monitor, analyze, and report on the performance of marketing campaigns and the website, utilizing data to refine and optimize strategies.
Qualifications

We are looking for a candidate with:

  • At least 5 years of marketing experience, preferably in a relevant industry such as sports or apparel.
  • A strong understanding of brand development, digital marketing, and e-commerce.
  • Proficiency in using marketing analytics tools and web management systems.
  • Excellent communication, leadership, and project management skills.
  • Creative, innovative, and willing to take initiative.
What's Next?

Our Recruitment Team will review applications, and all candidates will receive a response, whether successful or unsuccessful. Shortlisted applicants may be asked to confirm a few key details before being booked in for a first-stage interview with the Recruiter, which will be behaviorally focused and centered around how you align with our Culture and Values. If successful, we anticipate two further interview stages with the Hiring Manager/wider team, which will be more technically focused and could include a presentation/task to see your skills in action.

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