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Marketing Director
2 months ago
About the Role
We are seeking a highly skilled and experienced Marketing Manager to lead our brand elevation and implement effective go-to-market strategies. This role requires a strategic thinker who is passionate about building brand awareness and driving business growth through creative and effective marketing initiatives.
Main Responsibilities:
- Brand Management: Develop and execute strategies to elevate our brand presence in the market, ensuring brand consistency across all marketing channels.
- Route-to-Market Strategy: Develop and implement comprehensive route-to-market plans for new product launches, including market research, segmentation, and targeted marketing campaigns.
- Website Management: Oversee the management and enhancement of our company website, ensuring it serves as a leading resource for product information, e-commerce, and brand storytelling.
- Digital Marketing: Leverage digital platforms to maximise reach and engagement, managing social media content, email campaigns, SEO/SEM, and online advertising to drive traffic and sales.
- Partnership and Collaboration: Work closely with cross-functional teams and external partners to align marketing strategies with overall business goals, collaborating with product development and sales teams to ensure successful product positioning and launches.
- Analytics and Reporting: Monitor, analyse, and report on the performance of marketing campaigns and the website, utilising data to refine and optimise strategies.
Requirements:
- At least 5 years of marketing experience, with a relevant industry such as sports or apparel being desirable but not essential.
- Strong understanding of brand development, digital marketing, and e-commerce.
- Proficient in using marketing analytics tools and web management systems.
- Excellent communication, leadership, and project management skills.
- Creative, innovative, and willing to take initiative.
- Passionate about water sports and the lifestyle it represents.
What We Offer:
- A wide range of perks for our colleagues, including a benefits package, recognition and reward schemes, and opportunities for growth and development.
- A dynamic and supportive work environment, with a focus on employee wellbeing and mental health.
- The chance to work with a leading brand in the sports and lifestyle industry, with a strong commitment to innovation and excellence.
How to Apply:
Our Recruitment Team will be reviewing applications and all candidates will receive a response, whether they are successful or unsuccessful. Shortlisted applicants may be asked to confirm a few key details before being booked in for a first stage interview with the Recruiter, which will be behaviourally focussed and centred around how they align with our Culture and Values. If successful, we anticipate two further interview stages with the Hiring Manager/wider team, which will be more technically focussed and could include a presentation/task to see their skills in action.
