Digital Media Strategist

2 weeks ago


Leicester, Leicester, United Kingdom Forward Role Full time
Job Title: Head of Media Buying and Planning

The Head of Media Buying and Planning will play a pivotal role in driving the operational management of all digital media activities. This position is crucial in maximizing the profitable acquisition of new customers and generating sales from existing customers through key media channels such as PPC, PLA, Display, and Social advertising, with a specific focus on media activations.

Key Responsibilities:
  • Develop and lead the operational management of all digital media activities
  • Maximize the profitable acquisition of new customers and generate sales from existing customers
  • Lead the development of media strategies and plans to achieve business objectives
  • Manage and optimize media budgets to ensure maximum ROI
  • Collaborate with cross-functional teams to ensure seamless execution of media campaigns
Requirements:
  • Proven experience in digital media planning and buying
  • Strong understanding of media channels and their effectiveness
  • Excellent analytical and problem-solving skills
  • Ability to work in a fast-paced environment and prioritize multiple tasks
  • Strong communication and collaboration skills

Why Forward Role? We are a leading recruitment agency specializing in digital marketing and media roles. We pride ourselves on our expertise and passion for the industry, and we are committed to helping our clients find the best talent.



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