Head of Digital Media Strategy

3 weeks ago

Leicester, Leicester, United Kingdom Forward Role Full time
Job Title: Head of Media Buying and Planning

Forward Role is seeking an experienced Head of Media Buying and Planning to join our client's team. As a key member of the marketing department, you will be responsible for developing and leading the operational management of all digital media activities.

Key Responsibilities:
  • Implement a comprehensive strategy for digital advertising, focusing on maximizing profitable customer acquisition and sales growth.
  • Drive the planning, creation, and optimization of media campaigns, primarily performance media focused, to improve channel performance.
  • Utilize first-party customer and product data to personalize campaigns and enhance customer engagement.
  • Analyze and optimize all elements of advertising creative, from marketing message to ad template to layouts, to improve customer purchases and engagement.
  • Lead cross-channel reporting to inform key stakeholders and optimize future activity and budget allocation decisions.
  • Identify opportunities for further growth in channel performance while maintaining profitability.
  • Manage relationships with media agencies and key partners to ensure seamless collaboration.
  • Stay up-to-date with the latest innovations in digital media to maintain a market-leading position in digital marketing.
  • Deliver sales and new customer targets within allocated budgets, constantly seeking opportunities to drive profitable sales growth.
Requirements:
  • Experience in managing large and complex Paid Search/Paid Social campaigns.
  • Experience managing budgets of £30m+.
  • Results-oriented, highly focused on hitting business targets and profitable sales growth.
  • Strong ability to think strategically across all channels, including search, social, programmatic, CTV, digital direct, DOOH, offline, etc.
  • Ability to make strategic budget recommendations based on business objectives.
  • Expert-level experience ideally within 2 platforms, with strong hands-on experience (i.e., Social and Search), and a strong working knowledge of the larger media landscape.
  • Strong understanding of the media activation process, including ad servers, tracking, taxonomy, etc.
  • Strong working knowledge of ad platforms, such as Google Media Platform.
  • Ability to analyze insights and translate them into recommendations.
  • Team player with strong relationship-building skills, both internally and externally.

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