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Partner Marketing Manager

4 weeks ago

London, Greater London, United Kingdom FNATIC Full time
About the Role

We are seeking a highly skilled Partner Marketing Manager to join our team at Fnatic, a global esports performance brand headquartered in London. As a key member of our marketing team, you will play a crucial role in creating and executing integrated marketing campaigns that bring the Fnatic brand and that of our partners to life.

Key Responsibilities
  • Ideate, plan, and project manage partner marketing activations, ensuring campaigns deliver on our brand promise and the goals of our partners.
  • Build a deep understanding of our partner brands, working closely with the relevant Partner Success Manager to create moments that feel organic to Fnatic and the partner.
  • Understand fully the platforms available within Fnatic to activate marketing campaigns and leverage them to execute tailor-made campaign roll-outs.
  • Provide clear briefs to Fnatic's Content/Studios function for creation of campaign assets and their distribution.
  • Work closely with marketing colleagues on campaign execution, storytelling, and audience targeting to deliver optimal impact.
  • Support delivery of activations, ensuring marketing plans are followed to maximise campaign engagement.
  • Drive growth of our partner relationships by proposing upsell ideas/opportunities outside of existing contractual deliverables.
  • Regularly communicate progress to the Partner Success team on key tasks, mission-critical updates, as well as potential obstacles you might be encountering.
  • Conduct brand and market research, and seek to understand fan sentiment and trends.
  • Be data-led, leading on campaign performance monitoring and post-analysis, and ensure learnings are reflected in future planning.
  • Support B2B event planning and execution as required, and represent the Fnatic brand in person.
  • Utilise your knowledge of Fnatic and the industry to contribute to new business pitch ideation sessions.
  • Accurately forecast marketing costs, owning campaign ROI reporting and spend management.
  • Lead ad-hoc marketing projects as defined by your manager.
What We're Looking For
  • A track record of memorable marketing activations for a youth-focused brand.
  • A knack for understanding motivations of partner brands and supporting intuition with data that resonates.
  • An innovative and creative mindset, with a healthy respect for data and insights.
  • Comfort in things moving fast, and making things happen.
  • Experience in executing marketing activity in multiple international markets.
  • Knowledge of marketing best-practice and regulations.
  • Understanding of youth culture and trends in media consumption.
  • Resourceful mindset and ability to do a lot with a little when necessary.
  • Excellent written and verbal communication in English, other languages desirable.
What We Offer
  • The chance to learn from an ambitious and super creative team, and enjoy the buzz of our fast-paced business.
  • Hybrid onsite/remote work policy.
  • Private medical insurance (Vitality).
  • Employee Assistance Programme (Health Assured).
  • Enhanced parental leave policy.
  • Eyecare vouchers.
  • Cycle to work scheme.
  • Self-development book requests for the Fnatic Library.
  • Fnatic shop staff discount.
  • Fruit, drinks, and snacks available daily in the office.
  • Regular lunch clubs, office drinks, and other social activities.
Diversity, Equity & Inclusion: #AlwaysFnatic

At Fnatic, we believe that a diverse mix of voices leads to better discussions, decisions, and outcomes for everyone. We strive to recruit and nurture an inclusive workforce who feel empowered every day to forge the future as part of the Black and Orange family.