Senior Brand Director for FMCG Food Brands

3 weeks ago


High Wycombe, Buckinghamshire, United Kingdom Tarsh & Partners Marketing Recruitment Full time

Job Description

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We are seeking a highly commercial marketer to lead the growth of our well-known food brand found in kitchens across the world. As Senior Brand Director for FMCG Food Brands, you will drive the brand strategy and vision, managing the brand and portfolio strategy, category vision, advertising & media strategy, creative development, and consumer promotions.

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  • Developing comprehensive brand, category, and business growth strategies through annual brand plans that drive profitable share growth.">
  • Leading and coaching the brand team to identify consumer growth targets using insights to develop breakthrough ideas that deliver business objectives.">
  • Providing direction to key cross-functional partners including R&D, sales, innovation, manufacturing, quality control, finance, and legal, as well as external agencies.">
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The ideal candidate has extensive experience across the mix, ideally (but not essential) having spent some time in food & drink, with financial acumen and an understanding of profit drivers that maximize returns. They must be smart and focused with learning agility, supported by exceptional academics, ideally in business or marketing.

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Requirements

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  • Strong FMCG industry experience with relevant skills and proven success in delivering growth.">
  • Exceptional people leadership skills, with a track record of developing, building, and engaging effective teams.">
  • Expert level in functional/technical marketing skills - brand & communications, including digital marketing, social media, consumer activations, and promotion.">
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Salary: £110K-125K plus Car Allowance, Bonus, Benefits, LTIP. Located near West London/Hybrid working 3 days/office.



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