Marketing Leader for Heritage Food Brands

3 weeks ago


High Wycombe, Buckinghamshire, United Kingdom Tarsh & Partners Marketing Recruitment Full time

About Our Company

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Tarsh & Partners Marketing Recruitment is a leading recruitment agency specializing in marketing and advertising roles. With a strong focus on FMCG, we are excited to announce this fantastic opportunity to join our client's team as a Digital Marketing Head for Consumer Goods.

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Job Summary

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We are seeking a highly experienced and motivated Digital Marketing Head to lead our client's marketing efforts. As a senior marketing leader, you will be responsible for driving the brand strategy and vision, managing the brand and portfolio strategy, category vision, advertising & media strategy, creative development, and consumer promotions.

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Key Responsibilities

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  • Developing comprehensive brand, category, and business growth strategies through annual brand plans that drive profitable share growth.">
  • Leading and coaching the brand team to identify consumer growth targets using insights to develop breakthrough ideas that deliver business objectives.">
  • Providing direction to key cross-functional partners including R&D, sales, innovation, manufacturing, quality control, finance, and legal, as well as external agencies.">
  • Championing the growth agenda, including product renovation and innovation, advertising and activation plans, and portfolio strategy.">
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Requirements

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  • Strong FMCG industry experience with relevant skills and proven success in delivering growth.">
  • Exceptional people leadership skills, with a track record of developing, building, and engaging effective teams.">
  • Expert level in functional/technical marketing skills - brand & communications, including digital marketing, social media, consumer activations, and promotion.">
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Salary: £110K-125K plus Car Allowance, Bonus, Benefits, LTIP. Located near West London/Hybrid working 3 days/office.



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