Marketing Leader for Heritage Food Brands
3 weeks ago
About Our Company
">Tarsh & Partners Marketing Recruitment is a leading recruitment agency specializing in marketing and advertising roles. With a strong focus on FMCG, we are excited to announce this fantastic opportunity to join our client's team as a Digital Marketing Head for Consumer Goods.
">Job Summary
">We are seeking a highly experienced and motivated Digital Marketing Head to lead our client's marketing efforts. As a senior marketing leader, you will be responsible for driving the brand strategy and vision, managing the brand and portfolio strategy, category vision, advertising & media strategy, creative development, and consumer promotions.
">Key Responsibilities
">- ">
- Developing comprehensive brand, category, and business growth strategies through annual brand plans that drive profitable share growth.">
- Leading and coaching the brand team to identify consumer growth targets using insights to develop breakthrough ideas that deliver business objectives.">
- Providing direction to key cross-functional partners including R&D, sales, innovation, manufacturing, quality control, finance, and legal, as well as external agencies.">
- Championing the growth agenda, including product renovation and innovation, advertising and activation plans, and portfolio strategy.">
Requirements
">- ">
- Strong FMCG industry experience with relevant skills and proven success in delivering growth.">
- Exceptional people leadership skills, with a track record of developing, building, and engaging effective teams.">
- Expert level in functional/technical marketing skills - brand & communications, including digital marketing, social media, consumer activations, and promotion.">
Salary: £110K-125K plus Car Allowance, Bonus, Benefits, LTIP. Located near West London/Hybrid working 3 days/office.
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