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CRM & Database Manager
2 months ago
We are seeking a highly skilled CRM & Database Executive to join our team at Jamie Miller Recruitment. As a key member of our team, you will be responsible for leading the CRM function and driving improvements across CRM performance.
The Role of CRM Manager:Key responsibilities include:
- Specifying, communicating, and measuring against key CRM KPIs to drive improvements across CRM performance (including email performance and retention strategies)
- Working with the wider marketing team to define audience segmentation and the creation of newsletters and other email communications
- Setting up lead scoring across all brands and creating processes around lead handover
- Monitoring deliverability scores and troubleshooting any issues
- Setting up and running reports and dashboards when required by sales and management to provide relevant data
We are looking for a candidate with a minimum of 3 years' experience in online CRM marketing, with a proven track record of managing retention and CRM programmes and database management. You should have a strong understanding of the current data protection and privacy legislation.
As a CRM & Database Executive, you will be working in a sales-driven commercial trading environment, and you should have a proven ability to work effectively in this type of environment.