ERP Demand Generation Manager

3 weeks ago


Loughborough, Leicestershire, United Kingdom The Access Group Full time
About The Access Group

The Access Group is one of the largest UK-headquartered providers of business management software to small and mid-sized organisations in the UK, Ireland, USA and Asia Pacific.

Job Title: Demand Generation Manager

We're seeking a talented Demand Generation Manager to join our team at The Access Group. As a key member of our marketing team, you will be responsible for developing and executing multi-channel demand generation strategies to drive pipeline and revenue growth.

Key Responsibilities:
  • Develop and execute multi-channel demand generation strategies to meet pipeline and revenue goals, focusing on key personas and sales objectives.
  • Manage inbound and outbound demand generation channels, including ABM, digital advertising, email, SEO, webinars, events, and social media.
  • Implement a KPI-driven approach, leveraging marketing tools, content, and engagement while collaborating closely with Sales, Account Management, and Sales Development.
  • Continuously optimise marketing programs, evaluate B2B strategies, and improve sales velocity through customer-focused, personalised content and ABM tactics.
Requirements:
  • Experienced growth marketer with expertise in demand generation, ABM, and collaboration with Sales teams, especially in the B2B software space.
  • Strong background in sales enablement, customer journey mapping, and optimising conversion rates across the sales and marketing funnel.
  • Highly data-driven with proficiency in marketing technology (Marketo, Salesforce, Google Analytics) and ABM tools (DemandBase).
  • Proven success in executing multi-channel demand generation programs, including SEO/SEM, PPC, email, social media, and events.
Why Join Us?

At The Access Group, we're committed to creating a welcoming and inclusive environment where everyone can thrive. We believe in equality for all and the transformative power of diversity. If you're excited about this role and want to make a difference, we'd love to hear from you.



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