Demand Generation Specialist

4 weeks ago


Loughborough, Leicestershire, United Kingdom The Access Group Full time
About The Access Group

We're a leading provider of business management software to small and mid-sized organisations in the UK, Ireland, USA, and Asia Pacific. Our mission is to help over 100,000 customers across commercial and non-profit sectors become more productive and efficient.

Job Title: Demand Generation Manager

We're seeking a seasoned Demand Generation Manager to join our team. As a key member of our marketing team, you'll be responsible for driving results-oriented ABM programs in collaboration with sales, using tools and tailored content to engage target accounts and move them through the buyer's journey.

Key Responsibilities:
  • Manage inbound and outbound demand channels (digital ads, email, SEO, events, etc.)
  • Drive ABM programs to meet or exceed sales pipeline and revenue goals
  • Continuously improve marketing programs through data analysis, experimentation, and optimisation
  • Collaborate with sales to develop targeted content and engagement strategies
Requirements:
  • Proven growth marketer with extensive B2B demand generation experience
  • Strong sales enablement and customer journey planning skills
  • Expertise in ABX models, data acquisition, and management
  • Highly quantitative with strong data and analytics skills
What We Offer:
  • A competitive salary and benefits package
  • A flexible, hybrid working environment
  • Opportunities for career progression and professional development
  • A collaborative and dynamic team environment


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