Marketing Director
3 days ago
About the Company:
NJR Recruitment offers a wide variety of products ranging from home decor to gifts and jewellery for every occasion. Our team is passionate about creating high-quality products that our customers will love.
Overview of Role:
This senior role is an excellent opportunity to work with some of the world's best-known brands across the Gift & Home sectors. As Senior Brand Executive, you will manage the proactive creation and definition of UK and international brand marketing materials in both digital and print/traditional formats.
Main Responsibilities:
• Manages and defines programmes and projects across internal and external people, departments and agencies/companies to deliver a fully signed-off marketing strategy and manages the sign-off with the Creative Director and the Board.
• Supports all of our sales channels, especially the independents with marketing tools to sustain and improve our customer service and ultimately sales performance across web, tradeshow and in-person channels.
• Liaison with the Merchandising and PD team to assess stock levels and SKU count within ranges to determine and action product launches and disseminate launch materials across all sales channels.
• Defines and manages all necessary sales events (excluding tradeshows) and communications so that all sales teams are informed and sufficiently prepared for customer engagement on our brands.
• Manages thorough analysis of brand performance, market conditions and market opportunities to define the target market and the appropriate tools needed to engage them for each brand.
• Manages the assessment, coaching, training and development of the staff within the marketing function.
• Creates and continually updates a toolkit of centralised marketing resources to be used across the business and customer base to deliver brand performance.
• Manages all external Public Relations activities from the creation of copy and editorial to the positive networking of key industry publications and people that can deliver brand growth opportunities.
Requirements:
• Marketing-based degree or qualified marketer.
• Experience managing marketing of brands in a consumer product design office/studio.
• Significant experience in the development of digital marketing strategies and B2C marketing strategies using social media and other digital platforms.
• Strong external network/access to media and PR professionals and engagement channels.
• Proficient with Microsoft Office and familiarity with the Adobe Suite, especially Photoshop and Illustrator.
• Familiarity and use of marketing, project management and CRM tools such as Gorkana, Salesforce.com, Marcomm Central or any others suited to a brand-led marketing and PR function.
Salary and Benefits:
The salary for this position is £35,000 - £40,000 plus benefits.
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