Alliances and Partnerships Marketing Director

4 weeks ago

London, Greater London, United Kingdom dentsu Full time
About the Role

We are seeking an experienced Marketing Director to lead our Alliances and Partnerships marketing efforts across EMEA. The successful candidate will be responsible for developing and executing a comprehensive marketing strategy to drive brand recognition, demand generation, and revenue growth through strategic partnerships.

Key Responsibilities
  • Develop and execute a marketing strategy to support our partner marketing strategy across EMEA, including events, thought leadership, lead gen, and brand campaigns.
  • Collaborate with the Partner and Alliances Growth team to develop a plan that supports our marketing to partners, industry, and key stakeholders across dentsu, to drive brand recognition and incremental revenue.
  • Support the execution of brand and commercial activity to drive lead gen and support partner growth, working closely with in-market marketing teams.
  • Liaise with global and regional teams to support the creation and sharing of content and to drive cross-sell and awareness.
  • Work with the Partner and Alliances growth teams to secure sponsorship through proactive and collaborative partner planning to support ongoing marketing activity and drive revenue and positive ROI.
Requirements
  • Ability to thrive in a fast-paced environment and exemplify leadership and composure under pressure, while maintaining high morale.
  • Strong programme management skills and ability to manage a busy calendar of activity across events, comms, and campaigns, coordinating delivery across departments and markets.
  • Experience with platform partners and digital marketing experience from a vendor/agency/client perspective preferred.
  • Experience of internal stakeholder management within a matrix organisation.
  • Performance and data-focused with a keen eye for creativity.
  • Experience in working with global and regional teams and aligning calendars.
  • Excellent written and verbal communication skills with a clear understanding of campaign strategy.
  • Demonstrate excellent interpersonal skills and be able to work closely with very senior stakeholders with the ability to remain calm and professional under rapidly changing circumstances.
  • Strong communication, presentation, and negotiation skills.
  • Excellent commercial acumen and budget management experience.
  • Must be a team player but also able to work with limited day-to-day supervision.

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