Data & Campaign Operations Specialist
4 weeks ago
About Us
The Financial Times is a global leader in business news and information. As a Data and Campaign Marketing Executive, you will be part of a dynamic team that delivers high-quality content and services to our audience. Our mission is to provide accurate and unbiased information, and we are committed to maintaining the highest standards of journalism.
Key Responsibilities
- Manage and execute multi-channel campaigns to curated data sets, working with event marketers to schedule and execute campaigns.
- Share insights required to make our events a success, working closely with the Data Team and varied stakeholders.
- Create and manage customer journeys using Bloomreach (CDP) - across email, phone, post, telesales, onsite, SMS.
- Provide valuable insight and reporting pre and post campaign, improving and ongoing monitoring of data quality.
- Identify patterns and create benchmarks for best practices, working with the team to improve data quality and create remediation action plans.
- Assist in managing and developing more junior staff, contributing to knowledge sharing across FT Live.
Required Skills & Experience
- A relevant degree or previous data-related work experience.
- Strong organisation and time-management skills, with a proven ability to pay close attention to detail.
- Working knowledge of CRM, ideally Salesforce, and experience of Exponea or similar.
- Proficiency with Google Suites and a good understanding of Sheets (data cleansing, vlookup, pivot tables).
- Basic/Medium knowledge of SQL to query relational databases.
- An understanding of Data Protection best practices.
What We Offer
As a Data and Campaign Marketing Executive, you will be part of a dynamic team that is committed to delivering high-quality content and services. We offer a competitive salary and benefits package, including generous annual leave allowances, flexible working, and a range of other benefits that reflect our commitment to our employees' well-being and career development.
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