Automotive Brand Manager
16 hours ago
The Marketing Manager UK is responsible for implementing and delivering the Marketing & Communications strategy for the UK & Ireland. This role requires a broad experience in all fields of marketing, preferably within the automotive industry.
Responsibilities:
- Adapt the global marketing strategy to meet the requirements of the UK & Ireland markets while ensuring alignment with brand values.
- Plan and execute regional and local events that drive engagement and customer interaction.
- Maintain close working relationships with the Regional Sales Manager and Regional Aftersales Managers to develop an integrated plan for product launches and lifecycle management.
- Support the development of the INEOS communications plan in the UK & Ireland, collaborating with central teams to maximize the effectiveness of global messages and activities at a local level.
- Act as a brand guardian, encouraging Retail Partners to utilize toolkits to maximize marketing impact.
Requirements:
- Experience in marketing communications and media in a B2C environment.
- Automotive experience is highly desirable, but a candidate with broader sector experience is preferred.
- Proven involvement in national/international branding activities.
- Ability to coordinate agencies to successfully complete multiple projects.
- Up-to-date knowledge of the latest trends and commercial best practices.
Salary Range: £60,000 - £80,000 per annum, depending on experience.
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