Automotive Brand Manager

16 hours ago


London, Greater London, United Kingdom INEOS Automotive Full time
Job Description

The Marketing Manager UK is responsible for implementing and delivering the Marketing & Communications strategy for the UK & Ireland. This role requires a broad experience in all fields of marketing, preferably within the automotive industry.

Responsibilities:

  • Adapt the global marketing strategy to meet the requirements of the UK & Ireland markets while ensuring alignment with brand values.
  • Plan and execute regional and local events that drive engagement and customer interaction.
  • Maintain close working relationships with the Regional Sales Manager and Regional Aftersales Managers to develop an integrated plan for product launches and lifecycle management.
  • Support the development of the INEOS communications plan in the UK & Ireland, collaborating with central teams to maximize the effectiveness of global messages and activities at a local level.
  • Act as a brand guardian, encouraging Retail Partners to utilize toolkits to maximize marketing impact.

Requirements:

  • Experience in marketing communications and media in a B2C environment.
  • Automotive experience is highly desirable, but a candidate with broader sector experience is preferred.
  • Proven involvement in national/international branding activities.
  • Ability to coordinate agencies to successfully complete multiple projects.
  • Up-to-date knowledge of the latest trends and commercial best practices.

Salary Range: £60,000 - £80,000 per annum, depending on experience.



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