Performance Marketing Lead

4 weeks ago

London, Greater London, United Kingdom HelloKindred Full time
{"title": "Performance Creative UK Market Lead", "description": "Job Description

At HelloKindred, we're seeking a talented and creative individual to lead our integrated performance marketing campaigns in the UK. As the Performance Creative UK Market Lead, you'll play a key role in developing, delivering, and optimizing outstanding marketing campaigns, ensuring alignment with brand values and commercial goals.

Key Responsibilities:

  • Creative Ideation and Campaign Development: Collaborate with our Performance Marketing Lead and Integrated Planner to create and optimize performance marketing campaigns tailored to the UK market, ensuring alignment with global brand standards.
  • Integrated Campaign Execution: Adapt and create brand campaigns for digital paid media channels, including print, display, paid social, and owned channels (CRM, website, retargeting). Develop retail-specific campaigns for services like MOT and used cars.
  • Brand Guardianship: Act as the brand ambassador, ensuring that all communications adhere to brand guidelines and client codes while supporting commercial priorities.
  • Stakeholder Collaboration: Work closely with our UK Creative Director and other stakeholders to ensure effective delivery of creative solutions that meet business goals.
  • Performance Optimization: Continually optimize campaign output based on performance metrics and data insights.
  • Creative Leadership: Defend creative concepts and strategies in a collaborative manner, ensuring alignment with both internal teams and clients.
  • Project Management: Efficiently manage multiple projects, ensuring all deliverables are on time and meet performance objectives.

Requirements:

  • Proven experience in performance marketing and campaign delivery at an operational level, particularly in the automotive sector.
  • Ability to balance brand guardianship with commercial priorities, maintaining alignment across business units.
  • Excellent multitasking and organizational skills, with the ability to work in a fast-paced environment.
  • Strong communication skills and the ability to build effective relationships with clients and internal teams.
  • Mastery in Creative Copywriting, Creative Design, and Visual Design (P5 - Master).
  • Fluent in English (C2 - Mastery), with the ability to create compelling, on-brand copy.
  • Proficiency with digital media channels, including print, display, paid social, CRM, website, and retargeting.

What We Offer:

HelloKindred is proud to be an equal opportunity employer, committed to creating a diverse environment. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity/expression, sexual orientation, national origin, disability, age, or veteran status.

Please note that only applicants selected for an interview will be contacted. Candidates must be legally authorized to live and work in the country the position is based in, without requiring sponsorship.

", "lang_code": "en"}

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