Ecommerce Lifecycle Marketing Manager

4 weeks ago

London, Greater London, United Kingdom Crunchyroll Full time

About Crunchyroll

We help everyone belong, and our purpose is to deliver the art and culture of anime to a passionate community. With over 100 million anime and manga fans across 200+ countries and territories, we super-serve our audience and help them connect with the stories and characters they crave.

As a key member of our Lifecycle Marketing team, you will play a crucial role in shaping the future of anime. Our team meets important goals across growth, engagement, and retention, touching all businesses – AVOD/SVOD, E-commerce, Events, and Games.

Key Responsibilities

  • Support our international e-commerce markets, including the United Kingdom, EU, and Australia/New Zealand, and hit revenue goals for these markets.
  • Develop and collaborate global e-commerce lifecycle marketing campaigns to improve user engagement, upsells, retention, and re-engagement.
  • Leverage internal data by working with product, analytics, and data teams to understand user behavior in depth.
  • Identify lifecycle areas of opportunity and implement programs to increase conversions and retention optimization.
  • Work directly with marketing partners and external partners to deliver global e-commerce marketing campaigns.
  • Manage end-to-end processes for integrated campaigns across email, push notifications, in-app messages, and in-product – including identifying campaign opportunities, developing strategy and messaging, overseeing asset creation, reporting, and optimizing ongoing campaigns.
  • Develop and oversee a roadmap that prioritizes high-impact campaigns for international regions.
  • Implement scalable retention marketing programs using AB and multivariate testing strategies and quickly apply insights.
  • Manage the development of assets (email, push notifications, in-app, in-product collateral, SMS messages) through the creative review process, localization, and collaborating with designers and copywriters while following brand guidelines.

About You

We're looking for a talented professional with 8+ years of CRM/Lifecycle Marketing, retention marketing experience, or in a digital marketing/analytics function that uses email marketing, mobile marketing, and other owned channels. You should have experience working in the E-commerce industry, using marketing automation tools or email marketing platforms, and working with complex localized marketing projects.

About Our Team

Our Lifecycle Marketing team is passionate about delivering exceptional experiences for our users. We're committed to diversity and inclusion, and we believe that everyone belongs. If you're passionate about anime, marketing, and making a difference, we'd love to hear from you.

Why You'll Love Working at Crunchyroll

At Crunchyroll, we offer a range of benefits and perks that make us a great place to work. From flexible schedules and online yoga classes to free premium access to Crunchyroll and prepaid Udemy accounts, we've got you covered. Plus, our team is passionate about making a difference, and we're committed to diversity and inclusion.

About Our Values

We're committed to living and modeling our values in all that we do. We value courage, curiosity, service, and kaizen – and we believe that these values make us a better company and a better place to work.

Our Commitment to Diversity and Inclusion

We're an equal opportunity employer, and we value diversity at Crunchyroll. We believe that everyone belongs, and we're committed to creating a workplace that's inclusive and respectful for all.

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