Ecommerce Marketing Manager
4 weeks ago
Transforming Ecommerce with Cutting-Edge Digital Solutions
Tbwa Chiat/Day Inc is seeking an experienced Ecommerce Marketing Manager to join our team for our Ecommerce retail business. As a key member of our marketing team, you will develop and execute marketing strategies to drive customer retention and conversion.
Key Responsibilities:
- Develop and execute integrated marketing campaigns across coupons, push notifications, in-app messages, and in-product content to improve user engagement, upsells, retention, and re-engagement.
- Manage end-to-end processes for campaign opportunities, strategy, messaging, asset creation, reporting, and optimization.
- Plan themed activities based on user insights and habits, in conjunction with UK holidays and trends, to boost sales.
- Implement scalable retention marketing programs using A/B and multivariate testing strategies.
Requirements:
- Bachelor's degree or higher in a quantitative discipline, Marketing, Business, or a related technical field.
- 5+ years of work experience in CRM/Lifecycle Marketing, retention marketing, or a digital marketing/analytics function.
- Recent experience in platform operations or integrated marketing within the Ecommerce industry in the UK market.
- Professional experience and a strong grasp of software application operations.
- Analytical thinking and data analysis skills to drive daily operational tasks.
Preferred Qualifications:
- Proficiency in the Mandarin language.
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