Global Ecommerce Lifecycle Marketing Lead

2 weeks ago


London, Greater London, United Kingdom Crunchyroll Full time
About Crunchyroll

We help everyone belong. It's our purpose.

Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave.

Our team is responsible for growing and engaging our global audience through strategic marketing initiatives.

About the Role

In this role, you will report to the Senior Lifecycle Marketing Manager and be responsible for leading our international ecommerce marketing efforts.

You will develop and execute global ecommerce lifecycle marketing campaigns to improve user engagement, upsells, retention, and re-engagement.

You will leverage internal data by working with product, analytics, and data teams to understand user behavior in depth.

Core Areas of Responsibility
  1. Support our international ecommerce markets, including the United Kingdom, EU, and Australia/New Zealand, and hit revenue goals for these markets.
  2. Develop and collaborate global ecommerce lifecycle marketing campaigns to improve user engagement, upsells, retention, and re-engagement.
  3. Leverage internal data by working with product, analytics, and data teams to understand user behavior in depth.
  4. Identify lifecycle areas of opportunity, and implement programs to increase conversions and retention optimization.
  5. Work directly with marketing partners and external partners to deliver global ecommerce marketing campaigns.
  6. Manage end-to-end processes for integrated campaigns across email, push notifications, in-app messages, and in-product.
  7. Develop and oversee a roadmap that prioritizes high-impact campaigns for international regions.
  8. Implement scalable retention marketing programs using AB and multivariate testing strategies and quickly apply insights.
  9. Manage the development of assets (email, push notifications, in-app, in-product collateral, SMS messages) through the creative review process, localization, and collaborating with designers and copywriters while following brand guidelines.


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