Frontline Business Development Specialist

12 hours ago


London, Greater London, United Kingdom Sona Full time

About the Role

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We're seeking a skilled Frontline Business Development Representative to join our team at Sona, a leading provider of workforce management solutions for frontline teams. As a key member of our sales team, you will be responsible for driving growth and engagement with our target audiences through outbound marketing and automation strategies.

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Your primary focus will be on developing and executing programs aimed at growing engagement with our target audiences. This includes designing, creating, and managing outbound workflows and processes, as well as running discovery calls and refining audiences based on learnings.

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You'll work closely with our marketing, sales, and product teams to ensure alignment and success in your efforts. If you're passionate about driving demand generation and nurturing activities to support Sona's ambitious growth targets, we encourage you to apply.

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Responsibilities

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  • Design, create, execute, and manage outbound workflows and processes (research, outbound calls, email sequences, gifting, social outreach, etc.)\
  • Responsible for outbound calls to strategic contacts (Directors/C-Suite)\
  • Run discovery calls\
  • Refine audiences and feed back learnings to other teams\
  • Optimize email cadences to achieve the best conversion rates\
  • Determine the right messaging and content for prospective customers across all funnel stages\
  • Report on performance and progress of outbound workflows\
  • Arrange initial sales conversations\
  • Attend relevant events and trade shows


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