Web Performance Strategist
2 days ago
Blue Legal invites applications from skilled Digital Transformation Specialists to drive digital marketing initiatives in London.
The ideal candidate will partner with the Business Development and Marketing team to guarantee website content and functionality align with marketing objectives. Estimated salary: £70,000 - £90,000 per annum.
Key Responsibilities:
- Strategic Alignment: Collaborate with the BDM team to integrate website design, content, and functionality with marketing objectives.
- UX and UI Enhancement: Improve user experience through data-driven insights and recommendations.
- Search Engine Optimisation: Enhance website content to achieve higher search engine rankings.
- Cross-Functional Collaboration: Work closely with the business development team to create targeted marketing campaigns.
- Social Media Engagement: Develop and implement social media strategies to engage audiences and amplify marketing efforts.
- Data-Driven Decision Making: Use CRM strategies and analytics tools to inform marketing decisions.
- Content Distribution: Plan and execute content distribution strategies to maximise reach and impact.
Essential Skills:
- Minimum five years of experience in digital marketing roles, particularly in website management and CRM.
- Experience in managing small teams.
- Strong expertise in SEO and web analytics tools.
- Familiarity with scripting languages and web development technologies.
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