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Web Performance Optimisation Specialist

2 months ago

London, Greater London, United Kingdom WEX Full time
Digital Marketing Strategist

We are seeking an experienced Digital Marketing Strategist to join our team at WEX. As a key player in driving digital success across International markets, you will be responsible for developing and implementing digital web strategies to optimise website performance and enhance the user experience. Your focus will be on improving website functionality, conversion rates, and reducing friction and dropout from digital journeys (acquisition and servicing).

You will be the guardian and owner of the web real estate for WEX across EMEA and APAC, ensuring all content positions WEX as an industry leading FinTech brand. Your responsibilities will include publishing website content, aligning web real estate to the brand purpose, and reflecting a seamless user experience with consistent visual identity. You will also monitor and report on key performance indicators (KPIs) related to web conversion and optimisation, using analysis and insight to identify hypotheses for improvement.

The ideal candidate will have a Bachelor's degree in marketing or a similar field and significant experience in website management, optimisation, and CRO. They will also possess hands-on proficiency in running A/B testing while maximising the use of web analytics tools. Experience with various Content Management Systems (CMS), CRM systems, SEO, and data visualisation platforms is highly desirable.