Customer Value Growth Lead
2 weeks ago
About the Role:
The Customer Value Growth Lead will be responsible for leading delivery of key strategic customer, category, and Coca-Cola HBC growth. This will be achieved through developing insight into action and identifying opportunities based on shopper needs.
They will translate insights into range reviews and joint value creation category projects and solutions, bringing Category Management projects to life end to end (from idea to implementation and post evaluation, including sell in with customers).
Key responsibilities include leading the range review process for key strategic customers, leveraging category vision to connect assortment, new product development, activation, and promotions insights into actionable category management strategy and tactics.
They will also translate shopper behavior insights into value-generating in-store solutions, provide fact-based inputs into occasion-led portfolio activation mechanics and shopper look of success, specific to the customer.
The Customer Value Growth Lead will drive quality of customer discussions, connecting category and brand plans, customer bespoke activation and category value growth solutions into robust customer-specific selling stories and T2T presentations.
They will lead the yearly customer, category, and brand sell-in process through x-functional coordination, craft customer strategy and narrative, and work closely with Channel Marketing, Portfolio Marketing, Channel Directors, and NAMS, RGM, and Insights Team.
Additionally, they will develop a multi-level contact strategy to embed category expertise agenda and secure joint value creation category projects, create a contact matrix and strategy to connect and add value with key stakeholders within the customer.
As a figurehead for Customer Value Growth and Category Management education across the business, the Customer Value Growth Lead will lead capability sessions with the Field Sales Team and wider functions.
They will work on self-development through ownership of Individual Development Plan, following business trends, and improving knowledge, and coaching responsibility for the Customer Value Growth Exec.
Look of Success:
Customer category value growth
Categories PITA Metrics Improvement as per recommendations
Portfolio and assets expansion on customer level
Improved Customer Satisfaction
Coca-Cola HBC value share growth in customer while improving profitability
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