Marketing Director for Customer and Market Segments

2 weeks ago


London, Greater London, United Kingdom Illumina Full time

Job Title: Marketing Director for Customer and Market Segments

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Estimated Salary: $150,000 - $200,000 per year

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The Marketing Director for Customer and Market Segments will be responsible for developing and executing a comprehensive marketing strategy to engage with all customer types in various market segments. This role requires a strong understanding of healthcare, commercial, and academic customer types, as well as the ability to tailor branding, content creation, and digital marketing to meet their unique needs.

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The successful candidate will lead a newly created team and contribute to the growth of our markets by owning the strategy development and execution of regional marketing plans to drive growth in individual customer segments. Additionally, they will partner with cross-functional teams to develop and execute channel partner marketing efforts to reach customers in distributed territories.

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This role offers a dynamic environment where you will have the opportunity to combine creativity and analytics to drive impactful marketing campaigns. To excel in this role, you must possess outstanding skills in navigating a matrixed organization, ensuring alignment among various parties involved, and effectively managing complex projects within budget and on schedule.

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  • Develop and execute a comprehensive marketing strategy to engage with all customer types in various market segments.">
  • Lead a team to develop and execute regional marketing plans to drive growth in individual customer segments.">
  • Partner with cross-functional teams to develop and execute channel partner marketing efforts.">
  • Manage complex projects within budget and on schedule.">


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