Marketing Director

14 hours ago


London, Greater London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full time
Job Description

This is an exciting opportunity to lead a fast-growing B2B financial publishing business as Head of Marketing for a 6-12 month fixed-term contract, with a strong possibility of turning permanent.

The successful candidate will take a lead role in developing the marketing strategy and delivering it across a portfolio of subscription & intelligence products, events (conferences and awards) and client marketing solutions.

Main Responsibilities:

  • Audience Segmentation: Define audience segments to ensure that product positioning and value propositions resonate effectively.
  • Cross-Functional Collaboration: Collaborate with business stakeholders to identify new opportunities, refine the go-to-market strategy, and enhance market penetration and engagement.
  • Subscription Management: Oversee the management and activation of subscription programs to stimulate and capture demand.
  • Lead Generation: Work with senior team members to establish criteria for what qualifies as a marketing-sourced lead for subscriptions, ensuring systems are in place to deliver a pre-agreed number of MQLs monthly and quarterly.
  • Conversion Rate Optimization: Optimise the subscription lead funnel to generate high-quality MQLs, improving conversion rates and reducing customer acquisition costs, while collaborating with the subscriptions team on marketing's role in closed-won business.
  • Customer Journey Development: Develop comprehensive customer journeys to nurture target audiences.
  • Brand Positioning: Position the brand as a category leader by identifying opportunities to enhance credibility, engagement, and awareness, fostering stronger conversations that attract high-intent leads.
  • New Marketing Channels: Explore and develop new marketing channels to create fresh business opportunities.
  • Awards and Recognition: Increase submissions for awards, contributing to commercial revenue while collaborating closely with the awards editor.
  • Clinet Marketing Revenue: Support the generation of client marketing revenue, engaging confidently with commercial clients and utilizing various digital channels, including email, paid media, and social media.
  • Event Attendance: Drive attendance for Live events.
  • Marketing Budget Management: Manage marketing budgets to ensure optimal allocation and efficiency.

The estimated salary for this position is £60,000 - £80,000 per annum, depending on experience.


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