Customer Segmentation Specialist
2 weeks ago
We are seeking a highly skilled CDP & Marketing Activation Lead to join our team at Logitech. As a CDP & Marketing Activation Lead, you will play a central role within our marketing and customer experience teams, shaping Logitech's customer experience through customer segmentation.
About the RoleThe ideal candidate will have a minimum of 3 years of experience working on Customer Data Platforms within a business function and be able to bring the following skills and experiences to our team:
- Shape Logitech's customer experience by playing a central role within our marketing and customer experience teams through customer segmentation
- Definition and documentation of guidelines for building audiences
- Creation and maintenance of a naming convention and taxonomy for segments
- Ensuring a basic, common understanding of the existing data model set in the CDP for all stakeholders
- Capture business requirements and translate into user stories for delivery
- Own the process of segment creation and activation to delivery platforms
- Perform enhancements and tweaks to existing segments composition where required
- Keep the activated audience data organized, up to date, and shared for the required time for each campaign
- Setup and configuration of standard activation channels
- Monitor existing data flows, both inbound and outbound, to ensure that data is ingested properly and sent for delivery accordingly
- Analyze platform insights and reports on existing data
- Analyze consumer life-cycle and provide recommendations for improvement
- Troubleshooting segmentation and activation issues directly or via vendor support
- Implement a shared way of working and rules of engagement for other teams to interface with the platform and obtain support
We offer a salary range of $100,000 - $140,000 per year, depending on location and experience, and a comprehensive benefits package that includes health insurance, retirement plan, and paid time off. Our hybrid work model allows some employees to work remotely while others work on-premises, and we value our diversity and celebrate all our differences.
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