Retail Lead

2 days ago

Salisbury, Wiltshire, United Kingdom Estée Lauder - Brand Full time
Estée Lauder - Counter Lead - Job Summary

The Account Manager is responsible for supporting the Brand in driving sales turnover and market share through consistently remaining consumer-focused.

Key Responsibilities:

  • Reflect a credible and professional Brand image to all internal and external consumers at all times.
  • Maximise sales through selling, providing excellent service, and retail standards.
  • Contribute to efficiencies through adhering to store/Brand/Company Procedures and guidelines.

Sales and Service

  • Understand daily/weekly targets.
  • Ensure personal awareness of all additional sales avenues, i.e., eventing, Omni, and digital channels.
  • Keep up to date with competitor activities and missed opportunities.
  • Effectively leverage social media to drive the business, protect, and enhance the Brand image.
  • Deliver the Brand Strategy, ensuring the delivery of an effective local plan.
  • Plan and implement local marketing & events initiatives, aligned to Retailer activity.
  • Deliver excellence in execution of service by ensuring measures are in place to continually and visibly improve service levels, creating a zero consumer complaints mindset and a surprise and delight culture.
  • Be an Ambassador for the Brand – lead the way to ensure Brand values are represented and brought to life.
  • Ensure all refunds and complaints are managed in line with Company guidelines and to a mutually satisfactory conclusion, informing/consulting with the Area Manager where appropriate.
  • Use digital tools to ensure knowledge is kept up to date.
  • Deliver a consumer recruitment and retention strategy to grow a loyal consumer base.
  • Develop up-to-date knowledge of product in order to ensure we deliver an industry-leading experience and the product meets the consumer's needs.

Operations

  • Plan to ensure the delivery of excellent standards at all times (product, housekeeping, displays, messaging, pricing).
  • Review retail standards on a daily basis ensuring they are maintained to the required standard.
  • Ensure deliveries, stock movements, and associated administration are completed within agreed Company timeframes.
  • Ensure that all auditable processes and administration are actioned to Company guidelines and take corrective action in highlighted areas of risk.
  • Ensure all information requests are fulfilled accurately, within deadlines set.
  • Minimise stock loss by ensuring all Company Security Policies and Procedures are implemented correctly and followed.
  • Create and maintain a safe working environment for consumers ensuring that Company and Retailer Policies and Procedures are adhered to.
  • Ensure that all health & safety responsibilities and all areas of operational activity achieve a minimum overall grading of 'Acceptable' during audits.

Commerciality

  • Manage daily replenishment, taking appropriate action where necessary.
  • Maximise sales performance by utilising all commercial reports before making commercial decisions.
  • Plan and deliver the visual merchandising layout, ensuring it is completed to guidelines and within agreed timescales.
  • Identify stock package issues, and take corrective action, informing the Area Manager when out of direct control.
  • Effectively manage all promotions and discounts ensuring they are actioned in line with Company guidelines.
  • Identify trends and make suggestions to enhance product performance.

Qualifications

  • Essential:
  • Experience in a fast-paced retail and/or consumer-facing environment.
  • Ability to drive self-development.
  • Commercial understanding and awareness of industry.
  • Effective communication, organisation, and prioritisation skills.

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