Commercial Strategy Director

5 days ago


Bath, Bath and North East Somerset, United Kingdom MRK Associates Full time

MRK Associates is partnering with Bath Rugby Club to find a Commercial Strategy Director. This person will be part of the Executive team, working on a 12-month FTC with a hybrid schedule, spending 2.5 days a week in Bath.

Bath Rugby Club is a highly regarded institution in the world rugby landscape, boasting a proud heritage of success and an impressive number of past and present international players representing the Club. With a strong, loyal, and passionate fan base, home games are played at the Recreation Ground in the city centre.

The Club has invested in its people with a new coaching and support staff led by Head of Rugby Johann van Graan ahead of the 22/23 season. The ambition for success on the field remains undiminished, while plans for redevelopment of the Rec in the heart of Bath continue. The Club also looks to innovate in all areas of its commercial operations - sponsorships, branding, marketing, and revenue management.

This job would suit someone with experience in revenue management and commercial strategy. Ultimate responsibility will be to maximise revenue yield from commercial products while developing future propositions, working closely with marketing.

The successful individual will be commercially savvy and experienced working within a dynamic commercial environment. They will be confident in their ability to research, develop, and design new commercial propositions and products that support and optimise yield management strategies, with a particular focus on ticketing. Strong Excel modelling experience is essential.

  • Member of Exec Team and Stadium Project Board, contribute to long-term business planning and leadership debate, role model organisational behaviours, develop a high-performing ticketing team.
  • Yield management - analysis and research of in-house and external consumer, corporate, pricing, and market trend data; implementation of day-to-day, match-by-match, and longer-term seasonal yield management strategies to optimise commercial revenue and income, with a particular focus on ticketing.
  • Analysis and review of existing vs new products and propositions; lead development of detailed revenue modelling for stadium commercial plan, including detailed pricing assumptions to support commercial plan and stadium financing; work closely with Commercial Director to develop stadium development customer migration model through build period to opening.
  • Support maximisation of other commercial income streams: events, hospitality, retail etc.
  • Work closely with the Marketing Director and Finance Director in particular, and also develop relationships and collaboration with other key staff at the Club to maximise the success in the deployment of new revenue strategies.
  • To bring experience of data, analytics, analysis, and insight and help inform the Executive Team in terms of improvements to business systems and data management at the Club.

This is a fantastic opportunity for an ambitious Revenue Director looking for a unique project that will significantly add to their career path.

Estimated salary range: £60,000 - £80,000 per annum. Benefits include a comprehensive package, professional development opportunities, and the chance to work with a leading organisation in the sports industry.



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