Head of Marketing Strategy

22 hours ago

Glasgow, Glasgow City, United Kingdom Scrumconnect Consulting Full time
{"title": "Head of Marketing", "description": "Job Summary

We are seeking a highly skilled and experienced Head of Marketing to lead our marketing efforts and drive business growth. As a key member of our team, you will be responsible for developing and executing a comprehensive marketing strategy that aligns with our business objectives.

Key Responsibilities
  • Develop and execute a marketing strategy that drives brand awareness, customer engagement, and revenue growth.
  • Lead a team of marketing professionals to achieve business objectives and deliver high-quality results.
  • Collaborate with cross-functional teams to align marketing efforts with business objectives and product launches.
  • Stay ahead of emerging marketing trends and competitor analysis to inform marketing strategies.
  • Manage and optimize paid media campaigns to maximize ROI.
  • Develop and maintain a vibrant online community through interactive content and user participation.
  • Monitor marketing performance using A/B testing, analytics tools, and KPIs to measure success and adjust tactics accordingly.
Requirements
  • Proven experience in a lead or head of marketing role in the technology sector.
  • Strong ability to execute campaigns across digital platforms, including social media, SEO, content marketing, email, and paid media.
  • Experience with data analytics, A/B testing, and performance optimization to refine campaigns and maximize outcomes.
  • Ability to work closely with delivery, design, and sales teams to align marketing efforts with business objectives.
  • Expertise in leveraging platforms for real-time customer interaction and using exclusive offers to drive engagement.
  • Innovative mindset and proactive approach to experimenting with new marketing channels.
What We Offer

We offer a competitive salary, comprehensive benefits package, and opportunities for professional growth and development. If you are a motivated and experienced marketing professional looking for a new challenge, please submit your application.

", "lang_code": "en"}

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