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Marketing Manager

2 months ago

Reading, Reading, United Kingdom Mackenzie Jones Full time
About the Role

Mackenzie Jones is seeking a highly skilled Marketing Manager to join our team. As a Marketing Manager - Shopper Experience, you will be responsible for developing and executing shopper marketing strategies that drive sales and brand growth.

Key Responsibilities
  • Support the sales team in developing annual activation plans per customer
  • Understand the impact of the retail environment on shopper behavior and make recommendations on how the business can leverage this
  • Work closely with the sales team and category consultant to identify commercial opportunities within retailers
  • Identify and present bespoke retailer opportunities to drive shopper conversion
  • Collaborate with the brand team to bring overarching campaigns to life in a relevant and memorable way for shoppers across grocery retail
  • Lead the activation process from creating briefs for designers to delivering all projects, in-store on time and on budget
  • Present activation ideas confidently to influence internal and external stakeholders
Requirements
  • A brand, shopper, or agency background with a record of using activation ideas across grocery retail
  • Comfortable turning insights into marketing opportunities at the point of purchase
  • A creative, audacious problem solver who can inspire stakeholders to want to implement activation plans
  • Ability to build honest and genuine relationships quickly with internal and external stakeholders