Director of Brand Management EMEA

3 weeks ago

Watford, Hertfordshire, United Kingdom Hilton Worldwide, Inc. Full time
Job Title: Director Brand Management EMEA

Hilton Worldwide, Inc. is seeking a highly skilled and experienced Director Brand Management EMEA to join our team. As a key member of our Brand Management team, you will be responsible for developing and executing brand strategies to drive business growth and commercial success in the EMEA region.

Key Responsibilities:
  1. Develop and implement brand strategies to maximize growth and commercial success in the EMEA region.
  2. Work closely with cross-functional teams to deliver joined-up KPIs and drive business objectives.
  3. Contribute to annual business plans for each brand, assessing brand situations, defining objectives, determining strategies, and allocating resources.
  4. Develop and execute strategies to support brand health targets and product development, considering regional and area trends, issues, and opportunities.
  5. Support brand/NUG development while preserving brand integrity and long-term commercial performance.
  6. Identify future consumer trends in the region to create and enhance brand plans and activations.
  7. Work closely with development and Hilton managed hotels, as well as key 3rd party management companies and large ownership groups, to gain feedback on business needs and identify opportunities for brand standard and services adjustments and product development.
  8. Contribute to annual brand budget planning.
  9. Continuously promote and activate each brand's personality and culture.
  10. Deliver assigned projects to agreed scope, budget, and timeline, supporting planned and ad-hoc project work.
  11. Attend company, business partner, and owner meetings as required, in person or virtually, to solve issues, gain knowledge, and intelligence.
  12. Regularly participate in brand and enterprise educational opportunities to improve personal knowledge and skills required to serve customers and support brand management team success.
  13. Drive network quality improvement and consistency by working with AD&C, Retention & Renewal, and respective Heads of Operations and Directors of Franchised Support on a regular basis to identify opportunities for property improvement, strategic brand conversion, capital planning, etc.
  14. Safeguard brand experience consistency through periodic analysis of brand standards compliance in collaboration with QA team.

What We're Looking For:

  1. Significant experience of developing brand and brand strategies within hospitality, tourism, or related industry.
  2. Experience in identifying consumer trends and analyzing consumer insights to develop brand strategies.
  3. Commercial understanding, experience, and analytical skills to evaluate data/business information and translate data into knowledge and action. Strong business planning skills.
  4. Able to work on short- and long-term brand plans to maximize growth and commercial success.
  5. Demonstrate strong communication and customer service skills to internal and external stakeholders as well as networking building skills.
  6. Demonstrated delivering projects in planned timeline and within budget guidelines.
  7. Experience in managing virtual teams, influencing decisions, and creating consensus.
  8. Good sense for design and architectural aesthetics, and ability to translate this in brand guidelines.
  9. Experience using MS Office (Excel, Outlook, PowerPoint, Teams).
  10. Must have, or be able to obtain, all necessary documents to travel internationally as needed. Ability to travel internationally on a regular basis, overnight as needed.
  11. Advanced level in business English (verbal & written).
  12. Experience and understanding of hotel operations in different countries and markets within EMEA.
  13. Additional language within EMEA markets (advanced level speaking and writing).

About Hilton Worldwide, Inc.

Hilton Worldwide, Inc. is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities, and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands.

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