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Strategic Marketing Communications Leader

2 months ago

High Wycombe, Buckinghamshire, United Kingdom ABL Recruitment Full time
Job Overview

A key role for a seasoned marketing communications professional to lead the development and implementation of strategic communications initiatives that drive engagement and excitement among franchisees. Reporting to the Director of Culture, this position is responsible for managing a team of 6 within the marketing and comms department.

About the Role
  • Support the Communications & Director of Culture in refining current messaging to franchisees to increase engagement and generate excitement.

The ideal candidate will have previous experience within a franchise environment, a successful track record of working in a communications or marketing role, and outstanding presentation skills to create compelling decks.

Key Responsibilities:

  1. Team Management
  • Lead the department and develop/coach/mentor the team of 6
  • Help the team celebrate the company and generate excitement and engagement
  • Support the messaging to deliver a clear vision, mission, and company objectives
  • Developing and executing the annual Franchisee communications calendar
  • Ensure alignment and consistency across all markets and a compelling flow of stories throughout the year.
  • Driving excellence in storytelling across the team (including presentation Decks)
  • Liaising with suppliers including digital and design agencies

This is a hybrid role with 3 days in the office and 2 days working from home. The total compensation package is estimated at circa £104,500 per annum, comprising a base salary of approximately £76,000 and a 25% bonus.