Digital Marketing Executive
3 weeks ago
At Mattel, we are committed to creating innovative products and experiences that inspire, entertain, and develop children through play. Our team is responsible for driving competitive advantage in the digital and retail environment through flawless omni-channel media planning and execution.
As a Digital Marketing Executive, you will be based in the Slough office and report into the Media Manager. This role focuses on planning and optimizing Programmatic, Search, CRM, and Conversion campaigns across the brand portfolio in alignment with best practices.
The ideal candidate should have 3-5 years of experience in Programmatic and Search media, including Programmatic video, display, Ad tech, Paid Search, Criteo/Citrus conversion. You should also possess analytical prowess to drive optimization of live campaigns with agency partners.
We estimate the salary for this position to be around £60,000 - £80,000 per annum, depending on experience. If you're passionate about media and advertising, and want to work for a leading global toy company, please apply.
Responsibilities:
- Accountability for planning, delivery, and weekly optimization of Programmatic video and display campaigns via our DSP partner, PPC campaigns, Criteo & Citrus conversion campaigns, & CRM acquisition & email campaigns in alignment Playbook Best practices, across the Brand Portfolio, relevant to Mattel target audiences.
- Drive Precision Excellence in display and video against KPIs, with our DSP partner, leveraging data, inventory, and identify newness required to further drive performance.
- Drive Search plans across the portfolio of Owned-IP & Licensed brands, define where in funnel and when to activate & champion the optimal customer journey to mattel.li>
- Deliver Local Email acquisition target with local partners, and optimize for lead quality.
- Plan UK CRM calendar for Retailer offers, and work with EMEA Digital on pan-EMEA brand led CRM campaigns. Optimise campaign learnings to improve future campaign performance against KPIs including AB testing.
- Manage Conversion channel mix and optimize performance across the portfolio in conjunction with Customer Marketing & Brand.
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