Digital Marketing Executive

3 weeks ago


Slough, Slough, United Kingdom Mattel Full time
Job Title: Digital Marketing Executive

At Mattel, we are committed to creating innovative products and experiences that inspire, entertain, and develop children through play. Our team is responsible for driving competitive advantage in the digital and retail environment through flawless omni-channel media planning and execution.

As a Digital Marketing Executive, you will be based in the Slough office and report into the Media Manager. This role focuses on planning and optimizing Programmatic, Search, CRM, and Conversion campaigns across the brand portfolio in alignment with best practices.

The ideal candidate should have 3-5 years of experience in Programmatic and Search media, including Programmatic video, display, Ad tech, Paid Search, Criteo/Citrus conversion. You should also possess analytical prowess to drive optimization of live campaigns with agency partners.

We estimate the salary for this position to be around £60,000 - £80,000 per annum, depending on experience. If you're passionate about media and advertising, and want to work for a leading global toy company, please apply.

Responsibilities:
  • Accountability for planning, delivery, and weekly optimization of Programmatic video and display campaigns via our DSP partner, PPC campaigns, Criteo & Citrus conversion campaigns, & CRM acquisition & email campaigns in alignment Playbook Best practices, across the Brand Portfolio, relevant to Mattel target audiences.
  • Drive Precision Excellence in display and video against KPIs, with our DSP partner, leveraging data, inventory, and identify newness required to further drive performance.
  • Drive Search plans across the portfolio of Owned-IP & Licensed brands, define where in funnel and when to activate & champion the optimal customer journey to mattel.li>
  • Deliver Local Email acquisition target with local partners, and optimize for lead quality.
  • Plan UK CRM calendar for Retailer offers, and work with EMEA Digital on pan-EMEA brand led CRM campaigns. Optimise campaign learnings to improve future campaign performance against KPIs including AB testing.
  • Manage Conversion channel mix and optimize performance across the portfolio in conjunction with Customer Marketing & Brand.


  • Slough, Slough, United Kingdom Sphere Digital Recruitment Group Full time

    Sphere Digital Recruitment Group seeks a talented Digital Marketing Director to lead digital strategies and drive business growth. Located in Slough, this role offers a competitive salary of £70,000 for 2 days a week.**Company Overview:** Our client is a global communications network with a strong presence in 21 countries. They offer an in-house solution to...


  • Slough, Slough, United Kingdom Sphere Digital Recruitment Group Full time

    Job OverviewWe are looking for a highly experienced Senior Digital Manager to join our team in Slough. As a key member of our media department, you will be responsible for developing and executing digital media strategies to drive business growth.The ideal candidate will have 6-8 years of experience in digital media, with expertise in managing large-scale...


  • Slough, Slough, United Kingdom JAM IT Consultancy Ltd Full time

    At JAM IT Consultancy Ltd, we are seeking a talented Digital Marketing Strategist to oversee all digital marketing programs and drive business growth. As a key member of our team, you will be responsible for developing and implementing a comprehensive digital strategy that aligns with our company's objectives.Job Responsibilities:Develop and implement a...


  • Slough, Slough, United Kingdom Sphere Digital Recruitment Group Full time

    We are seeking a highly skilled Senior Digital Media Manager to join our team at Sphere Digital Recruitment Group. Based in Slough, this full-time position comes with a competitive salary of £70,000 for 2 days a week.**About Us:** Our client is a global communications network with a strong presence in 21 countries. They offer an in-house solution to...


  • Slough, Slough, United Kingdom JAM IT Consultancy Ltd Full time

    Job Description:The Digital Marketing Specialist oversees all digital marketing programs to generate inbound inquiries and nurture these to progress to Marketing Qualified Lead (MQL) status.Digital Presence:Strategic Planning: Develop and implement a comprehensive digital strategy that aligns with the company's wider objectives.Channel Management: Represent...


  • Slough, Slough, United Kingdom Sphere Digital Recruitment Group Full time

    Job DescriptionWe are seeking a highly skilled Senior Digital Manager to join our team in Slough. As a key member of our media department, you will be responsible for leading digital strategies and collaborating with brand teams to drive business objectives.The ideal candidate will have 6-8 years of experience in digital media, with expertise in managing...


  • Slough, Slough, United Kingdom TCL Electronics Europe Full time

    Job Title:Digital Marketing SpecialistAbout the Role:We are seeking a Digital Marketing Specialist to join our Sales Channel Marketing Team at TCL Electronics Europe. This is a fantastic opportunity for a marketing professional to work in a dynamic and innovative environment.Key Responsibilities:The successful candidate will be responsible for creating and...


  • Slough, Slough, United Kingdom Salt Full time

    Company OverviewA leading retail business based in Berkshire is seeking a highly skilled Email Marketing Manager to join their growing digital team. With a strong focus on developing and implementing email strategies, this role offers the perfect opportunity for an individual to showcase their expertise.SalaryThe estimated salary for this position ranges...


  • Slough, Slough, United Kingdom Zombie Snacks I B Corp™ Full time

    Job DescriptionZombie Snacks I B Corp is seeking an experienced Senior Marketing Executive to lead our digital marketing efforts. This is an exciting opportunity to develop and execute innovative marketing strategies that drive engagement and growth.As a key member of our team, you'll be responsible for managing our social media presence, creating compelling...


  • Slough, Slough, United Kingdom SMEK Full time

    About SMEK\We are a dynamic and innovative company dedicated to delivering exceptional customer experiences through effective marketing strategies. Our team is passionate about promoting our products and services to drive business growth and success.The Role\This is an exciting opportunity to join our marketing team as a Marketing Associate, working closely...


  • Slough, Slough, United Kingdom Red King Resourcing Full time

    At Austin Fraser, we're seeking a seasoned Digital Marketing Strategist to spearhead our Paid Search Campaign efforts. As a key member of our team, you'll be responsible for developing and executing comprehensive PPC campaigns across Facebook and Google Ads to drive traffic, conversions, and ROI.Key Responsibilities:Plan, create, and manage PPC campaigns to...


  • Slough, Slough, United Kingdom TCL Electronics Europe Full time

    OverviewTCL Electronics Europe is seeking a highly skilled Digital Marketing Strategist to join our Sales Channel Marketing Team in Slough. As a key member of the team, you will be responsible for creating and implementing marketing campaigns across key retail partners.Estimated salary: £40,000 - £60,000 per annum.Job DescriptionWe are looking for a...


  • Slough, Slough, United Kingdom TCL Electronics Europe Full time

    We are TCL Electronics Europe, a global leader in consumer electronics. Our mission is to inspire greatness by delivering innovative products that meet the needs of our customers.This role involves managing our social media strategy across Facebook, Instagram, and TikTok to align with our brand objectives. This includes developing and executing engaging...


  • Slough, Slough, United Kingdom JAM IT Consultancy Ltd Full time

    At JAM IT Consultancy Ltd, we are seeking a Digital Marketing Strategist to oversee our digital marketing programs and drive inbound inquiries.Job DescriptionWe estimate the salary for this role to be around £40,000 - £60,000 per annum, depending on experience and location.Key ResponsibilitiesDigital PresenceThe successful candidate will plan and implement...


  • Slough, Slough, United Kingdom Ayvens Full time

    About Ayvens: With a unique position in the industry, we lead the way to net zero and shape the digital transformation of the industry. Our mission is to provide customers with the solutions they need to thrive in a rapidly changing world.This is an exciting opportunity to join our marketing team as a Hybrid Marketing Program Manager, responsible for...


  • Slough, Slough, United Kingdom Hitachi Vantara Corporation Full time

    We are seeking an ambitious and creative individual to join our team as a Digital Marketing Placement. This one-year paid opportunity is perfect for an undergraduate studying marketing or business related degree.The ideal candidate will be a motivated team player with good organisational and communication skills, a flexible attitude, and attention to detail....


  • Slough, Slough, United Kingdom Western Digital Full time

    Job Description: As a Channel Sales Lead at Western Digital, you will be responsible for driving our consumer business forward in Europe. You will manage and coordinate marketing activities, develop business and brand strategies, and work closely with cross-functional teams to achieve sales targets and market share growth.We estimate the salary for this...


  • Slough, Slough, United Kingdom Tbwa ChiatDay Inc Full time

    Job DescriptionAs a Digital Strategy Lead at TBWA Chiat/Day Inc, you will be responsible for developing and executing innovative digital campaigns that drive results for our clients. You will work closely with cross-functional teams to design and implement creative solutions that meet client objectives.Key Responsibilities:Develop and execute digital...


  • Slough, Slough, United Kingdom Red King Resourcing Full time

    **Job Title:** Digital Marketing Specialist**Salary Range:** £45,000 - £60,000 per annumAbout UsRed King Resourcing is a leading recruitment agency specialising in digital marketing and tech roles. We are passionate about helping our clients find the best talent to drive their business forward.About the RoleWe are seeking an experienced Digital Marketing...


  • Slough, Slough, United Kingdom OLIVER Agency Full time

    Job Title: Digital Strategy DirectorWe are seeking a highly skilled Digital Strategy Director to join our team at OLIVER Agency. As a key member of our strategy team, you will be responsible for leading the development and execution of digital strategies that drive business results for our clients.About the Role:In this role, you will have the opportunity to...