Digital Marketing Specialist

23 hours ago


Slough, Slough, United Kingdom Red King Resourcing Full time

**Job Title:** Digital Marketing Specialist
**Salary Range:** £45,000 - £60,000 per annum


About Us

Red King Resourcing is a leading recruitment agency specialising in digital marketing and tech roles. We are passionate about helping our clients find the best talent to drive their business forward.


About the Role

We are seeking an experienced Digital Marketing Specialist to join our client's team on a permanent basis. The ideal candidate will have a proven track record of delivering successful PPC campaigns across Facebook and Google Ads, with a focus on driving traffic, conversions, and ROI.


Key Responsibilities:
  • Plan, create, and manage PPC campaigns across Facebook and Google Ads to drive traffic, conversions, and ROI.
  • Conduct thorough keyword research, audience targeting, and bid strategies for maximum ad performance.
  • Monitor, analyse, and report on campaign performance, identifying trends and areas for improvement.
  • Optimise ad copy, landing pages, and overall account performance for better quality scores and ad rankings.
  • Manage the advertising budget effectively to ensure the best return on ad spend (ROAS).
  • Collaborate with cross-functional teams (marketing, design, etc.) to align campaign strategies with business goals.

Requirements:
  • Proven experience as a PPC Manager or Paid Media Specialist, with a focus on Facebook Ads and Google Ads.
  • Strong understanding of digital marketing concepts and best practices.
  • Proficiency with Facebook Ads Manager, Google Ads, Google Analytics, and other advertising platforms/tools.
  • Experience with A/B testing, conversion rate optimisation (CRO), and remarketing strategies.
  • Ability to analyse data, provide actionable insights, and make data-driven decisions.


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