Digital Marketing Specialist
1 day ago
Job Overview:
We are seeking a highly skilled Digital Marketing Specialist to join our team at Red King Resourcing. The ideal candidate will have experience in planning, creating, and managing PPC campaigns across Facebook and Google Ads.
About the Role:
This is a permanent position offering a competitive salary based on experience, ranging from £45,000 to £60,000 per annum. Our client offers opportunities for career growth within a fast-growing company.
Key Responsibilities:
- Plan, create, and manage PPC campaigns to drive traffic, conversions, and ROI.
- Conduct thorough keyword research, audience targeting, and bid strategies for maximum ad performance.
- Monitor, analyse, and report on campaign performance, identifying trends and areas for improvement.
- Optimise ad copy, landing pages, and overall account performance for better quality scores and ad rankings.
- Manage the advertising budget effectively to ensure the best return on ad spend (ROAS).
- Collaborate with cross-functional teams.
- Stay up-to-date with the latest trends, tools, and best practices in PPC, Facebook, and Google advertising.
- A/B test ads, audiences, and strategies to continuously improve performance.
Requirements:
The successful candidate will possess strong understanding of digital marketing concepts and best practices, proficiency in Facebook Ads Manager, Google Ads, Google Analytics, and other advertising platforms/tools. Experience with A/B testing, conversion rate optimisation (CRO), and remarketing strategies is also required.
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