Digital Marketing Strategist
3 weeks ago
Overview
TCL Electronics Europe is seeking a highly skilled Digital Marketing Strategist to join our Sales Channel Marketing Team in Slough. As a key member of the team, you will be responsible for creating and implementing marketing campaigns across key retail partners.
- Estimated salary: £40,000 - £60,000 per annum.
Job Description
We are looking for a creative and organized individual who can work closely with the key account manager (KAM), reporting to the Head of TV and AV. You will be involved in the creation and implementation of marketing campaigns across key retail partners, responsible for weekly reporting of KPIs across these partners utilizing tools and software provided.
- Main responsibilities:
- Create and execute online operation plans for UK & Ireland aligned with the KAM, Head of TV/AV, and the Country Manager.
- Manage relationships with external retailer marketing teams, working collaboratively, efficiently, and with attention to detail to achieve results.
- Support sales out initiatives and optimization at online retail together with the UK & Ireland sales team with a focus on TV and Soundbar.
- Make detailed monthly plans and review progress for each marketing topic with KAMs/Head of TV/AV.
- Manage TCL brand in all customers' online visibility.
- Collaborate internally and externally to improve TCL online visibility.
Required Skills and Qualifications
We require:
Ideally, previous experience in a trade marketing environment/consumer electronics within a sales-focused business or agency.Experience in CPC Ad platforms and data analysis is crucial.Knowledge of E-commerce and marketing techniques is needed.Experience in creative software such as Photoshop is an advantage.Experience with planning budgets and executing activities accurately.Marketing qualifications are an advantage.Be fully adept with Microsoft Office programs and website functionality and maintenance ability.-
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