Digital Marketing Strategist

3 days ago


Slough, Slough, United Kingdom Salt Full time

Company Overview

A leading retail business based in Berkshire is seeking a highly skilled Email Marketing Manager to join their growing digital team. With a strong focus on developing and implementing email strategies, this role offers the perfect opportunity for an individual to showcase their expertise.

Salary

The estimated salary for this position ranges from £40,000 to £45,000 per annum, depending on experience.

About the Role

We are looking for a talented Email Marketing Manager who will develop and implement the email strategy across multiple markets. This includes working closely with the broader Digital team to lead and develop email and SMS campaigns. The successful candidate will also be responsible for managing all email automation programmes, including regular monitoring and improvements.

Key Responsibilities

  • Develop and implement the email strategy across multiple markets
  • Lead and develop email and SMS campaigns across different markets, working closely with the broader Digital team
  • Work closely with the Customer Marketing and Data team on segmentation setup, ensuring the right customers are being targeted
  • Define the email strategy for the business across different markets, including BAU campaigns, automated programmes, CRM activity, and discount triggers
  • Manage all email automation programmes, including regular monitoring and improvements

Requirements

  • Ideal education to degree level
  • Experience in building and executing email marketing campaigns
  • Experience working on automated email marketing campaigns
  • Experience working with different ESPs
  • Passion for CRM & email marketing


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