Consumer Product Specialist
3 weeks ago
We estimate the salary for this position to be around $100,000 - $160,000 per year, depending on experience and qualifications. This is a unique opportunity to join a leading technology company and contribute to its success.
Key Responsibilities:
- Develop Business and Brand Strategies for WDC Brands (WD, SanDisk PROFESSIONAL & Western Digital) in line with company Goals & Objectives
- Manage Marketing programs & activities that will help achieve sales targets, volume, and market share by developing effective marketing programs for Distributor, Retailer, Etailer and VAR accounts in support of these goals
- Develop InStore and Online second placements of WDC products with key retailers and eTailers. Execute Category Management and Content Optimization
- Develop quarterly digital awareness programs in conjunction with the Digital Hub & WDStore teams.
- Recommend & execute quarterly Go-To-Market (GTM) projects for our Consumer Brands
- Brief agencies across a wide range of activities including, but not limited to, providing customers with appropriate POP displays to achieve primary, secondary and cross category placement in selected areas in store, driving in-store merchandising efforts and sales training initiatives with Distributors & Retailers
- Manage the coordination of relevant trade shows, partner conference & sales trainings including, but not limited to design, content and logistical management
- Develop and maintain productive relationships with all Customers, Partner, WDC sales, product marketing, marcom, business operations and PR staff.
- Administer overall MDF, Claims and PA management system for region
- Hold and conduct weekly review on promotions with sales team.
- Complete special projects, reports & analysis as needed
Requirements:
- Bachelor's Degree in Business or Marketing or equivalent. Involvement in marketing-oriented projects strongly preferred
- Consumer/Technology brand experience preferred.
- Aptitude to understand storage technology
- Good knowledge of market research disciplines
- Good knowledge of business plan and marketing plan disciplines
Our company offers a comprehensive benefits package, including health insurance, flexible paid time off, and a competitive 401(k) matching program.
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