Content Manager

1 week ago

London, Greater London, United Kingdom The Football Association Full time

About the Role:

The Football Association is seeking a highly skilled Content Editor to join our team. As a Content Editor, you will be responsible for developing and inspiring the next generation of football fans through engaging and informative content.

Key Responsibilities:

  • Curate and manage informative and editorial content for The FA's two website platforms, positioning ourselves as the go-to destination for all things England Football and The FA.
  • Drive forward content optimisation, maintaining best-in-class website standards and search engine optimisation (SEO).
  • Oversee and collaborate with agencies responsible for content creation, content upload, and channel management.
  • Contribute to the creation and implementation of cross-platform content plans and schedules, including ideation, conceptualisation, and publication.
  • Support The FA's communications department and other key internal stakeholders in the optimisation and publication of media releases and news articles.
  • Sourcing of stories and features, delivering quick-turnaround articles that inform, educate, and engage audiences.
  • Live event editorial coverage across all England teams and key FA competitions.
  • Constantly analyse the performance of content, campaigns, and the overall website platforms to produce regular reports for internal recommendations.
  • Constantly evaluate and adapt our content offering to positively deliver for our commercial partners, engaging and entertaining audiences.
  • Analyse site statistics and user engagement to refine and improve content strategy.
  • Maintain historical database records and consistent site management.
  • Form part of cross-functional working groups to ensure our content/channel strategy and operation supports wider business objectives.
  • Comply with all company policies and procedures to ensure the highest standards of health, safety, and well-being can be maintained.

Requirements:

  • Understanding of the modern digital publishing landscape, including emerging trends and future opportunities.
  • Thorough knowledge of football, in particular the England national teams, Emirates FA Cup, and Adobe Women's FA Cup.
  • Extensive knowledge of SEO tools, including Google Analytics.
  • A minimum experience of three years working in the media/editorial content industry.
  • Experience of working as part of a multi-functional team to achieve mutual aims and organisational objectives.
  • Comfortable dealing with corporate communications.
  • Flexible approach to working hours and locations – comfortable with the ever-changing landscape of sport.
  • Working within several brand guidelines and tone of voice style guides.

Desirable Skills:

  • Strong evidence of creating engaging, entertaining, and informative editorial content for a range of audiences.
  • A strong, natural storytelling ability and editorial news sense.
  • Knowledge of website analytics, including key metrics and how to use them to measure performance and make future content decisions.
  • Proficient user of website Content Management Systems (ideally Sitecore).
  • Experience with image-editing software (e.g. Adobe Photoshop).
  • Ability to produce and share short, medium, and long-term content plans.
  • Excellent communication skills – written and verbal.

About The Football Association:

The Football Association is the not-for-profit governing body of football in England. It is responsible for promoting and developing every level of the game, from grassroots through to the professional game, and generates significant revenue to support investment into English football each year.

The FA oversees England international teams across men's, women's, youth, and disability football, as well as running the National League System and FA Competitions, including the Emirates FA Cup and Women's Adobe FA Cup, and the world-class facilities of Wembley Stadium and St. George's Park, all with a purpose to Unite the Game and Inspire the Nation.

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