Business Development Manager
1 week ago
Job Title: Business Development Manager - FMCG
Company: Bespoke Personnel Ltd
Job Type: Full-time
Industry: Food and Beverage
Location: Remote (with occasional travel to Essex)
About the Role:
We are seeking an experienced Business Development Manager to join our team at Bespoke Personnel Ltd. As a key member of our sales and marketing team, you will be responsible for driving business growth and expanding market share for our branded goods.
Key Responsibilities:
- Market Analysis and Strategy Development:
- Conduct thorough market research to identify emerging trends, consumer preferences, and competitive landscape in the branded food industry.
- Develop strategic plans and initiatives to capitalize on market opportunities and achieve business objectives.
- Raise awareness of new product launches to key whole customers and retail customers.
- New Business Acquisition and Sales Growth:
- Identify and pursue new business opportunities to expand market presence and drive sales growth.
- Develop and maintain relationships with key customers, distributors, retailers, and other stakeholders to secure new business accounts.
- Product Portfolio Management:
- Collaborate with product development teams to enhance and diversify the company's branded food product portfolio.
- Identify opportunities for product innovation, packaging enhancements, and new product launches to meet evolving consumer demands.
- Brand Building and Marketing:
- Work closely with marketing teams to develop and execute effective marketing strategies and campaigns to promote products.
- Activate trade promotional activities and liaise with suppliers and production teams.
- Distribution Network Expansion:
- Generate leads through regular market visits and networking at trade shows and trade events.
- Establish and maintain relationships with distributors, wholesalers, and retailers to ensure optimal product availability and distribution coverage.
- Performance Tracking and Reporting:
- Monitor sales performance, market trends, and competitive activities to assess business performance and identify areas for improvement.
- Conduct competitor analysis and market sizing.
- Prepare regular reports and presentations to senior management, highlighting key metrics, achievements, and opportunities for growth.
- Commercial Management:
- Assist in commercial planning, forecasting, and costing promotions.
- Negotiate with event management and media suppliers for competitive prices and spaces.
- Manage vendor relationships for trade point of sale materials and supplies.
Requirements:
- Bachelor's degree in business administration, marketing, or a related field; MBA preferred.
- Proven track record of success in business development, sales, or marketing roles within the FMCG industry, preferably in the food sector.
- Strong understanding of market dynamics, consumer behavior, and competitive landscape in the branded FMCG industry.
- Excellent communication, negotiation, and interpersonal skills.
- Strategic thinker with the ability to develop and execute business plans and initiatives.
- Results-oriented mindset with a focus on driving sales revenue and achieving business targets.
- Ability to work independently, manage multiple projects simultaneously, and thrive in a fast-paced, dynamic environment.
- Proficiency in Microsoft Office suite (Word, Excel, PowerPoint) and CRM software.
- 1-3 years of experience working within the food industry, with a willingness to train and develop within our company.
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