Business Development Manager

2 days ago

Rainham, Greater London, United Kingdom Bespoke Personnel Ltd Full time

Job Summary:

Bespoke Personnel Ltd is seeking a highly motivated and experienced Business Development Manager to join our team. As a key member of our sales team, you will be responsible for driving business growth and expanding market share for our branded rice products.

Key Responsibilities:

  • Market Analysis and Strategy Development:
    • Conduct thorough market research to identify emerging trends, consumer preferences, and competitive landscape in the branded rice industry.
    • Develop strategic plans and initiatives to capitalize on market opportunities and achieve business objectives.
    • Raise awareness of new launches to key whole customers and retail customers.
  • New Business Acquisition and Sales Growth:
    • Identify and pursue new business opportunities to expand market presence and drive sales growth.
    • Develop and maintain relationships with key customers, distributors, retailers, and other stakeholders to secure new business accounts.
  • Product Portfolio Management:
    • Collaborate with product development teams to enhance and diversify the company's branded rice product portfolio.
    • Identify opportunities for product innovation, packaging enhancements, and new product launches to meet evolving consumer demands.
  • Brand Building and Marketing:
    • Work closely with marketing teams to develop and execute effective marketing strategies and campaigns to promote products.
    • Activate trade promotional activities and liaise with suppliers and production teams.
  • Distribution Network Expansion:
    • Generate leads through regular market visits and networking at trade shows and trade events.
    • Establish and maintain relationships with distributors, wholesalers, and retailers to ensure optimal product availability and distribution coverage.
  • Performance Tracking and Reporting:
    • Monitor sales performance, market trends, and competitive activities to assess business performance and identify areas for improvement.
    • Conduct competitor analysis and market sizing.
    • Prepare regular reports and presentations to senior management, highlighting key metrics, achievements, and opportunities for growth.
  • Commercial Management:
    • Assist in commercial planning, forecasting, and costing promotions.
    • Negotiate with event management and media suppliers for competitive prices and spaces.
    • Manage vendor relationships for trade point of sale materials and supplies.

Requirements:

  • Bachelor's degree in business administration, marketing, or a related field; MBA preferred.
  • Proven track record of success in business development, sales, or marketing roles within the FMCG industry, preferably in the food sector.
  • Strong understanding of market dynamics, consumer behavior, and competitive landscape in the branded FMCG industry.
  • Excellent communication, negotiation, and interpersonal skills.
  • Strategic thinker with the ability to develop and execute business plans and initiatives.
  • Results-oriented mindset with a focus on driving sales revenue and achieving business targets.
  • Ability to work independently, manage multiple projects simultaneously, and thrive in a fast-paced, dynamic environment.
  • Proficiency in Microsoft Office suite (Word, Excel, PowerPoint) and CRM software.

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