Brand and Marketing Manager

7 days ago

StainesuponThames, Surrey, United Kingdom Kerry Group plc Full time
About the Role

Kerry Group plc is seeking a talented Senior Brand Manager to join the Team to work on an exciting new start-up brand, SMUG Dairy, which is set to shake up the Dairy Category.

The successful candidate will be joining at the very start of our journey and play a key role in setting the brand up for future success. Working on a start-up brand, this role will be full-on & multi-faceted – from getting the basics right, engaging internally & externally, collaborating with key Agency Partners, developing motivating communications or go-to-market activation plans. No day is the same in our quest to successfully launch SMUG as the new way to do Dairy in a tempting, unmissable & clear way.

They will be agile, responsive, comfortable with ambiguity, bring the outside in, inspire & excite the Business and our Customers about SMUG Dairy and ensure delivery in line with the Business & Commercial metrics. There is also a longer-term view of expanding the brand internationally.

We are looking for a driven, passionate individual who is above all a Team Player, flexible & adaptable & happy to get stuck in & make things happen.

Key Responsibilities
  • Working in conjunction with the Marketing Lead to launch & land a new Dairy Brand into the UK Market
  • Working with the Marketing Lead & Agency Partners on campaigns to unlock the brand potential through 360 ̊ communications channels.
  • Leading elements of the Integrated Marketing Communications - Digital & Social lead
  • Leading the shopper marketing & activation plan (including sampling) with supporting agency
  • Leading the Brand renovation agenda optimizing existing products & packaging across cheese, butter & milk
  • Brand lead for artwork production/repro/printing.
  • Key brand liaison with the sales & field sales team
  • Project managing specific innovations
  • Supporting the forward-looking innovation pipeline in conjunction with the Branded Innovation Team
  • Tracking & evaluating in-market performance & identifying opportunities to accelerate and optimize.
Qualifications and Skills
  • Previous experience in Brand Marketing roles
  • FMCG background & experience (preferable Food / Beverage)
  • Experience & knowledge of artwork & repro processes
  • Track record of successful creative development & leading Inter Agency Teams
  • Social & Digital capability & evidence of how driven Brand growth / objectives & performance
  • Able to influence, build effective relationships & manage at senior levels within & outside the organization
  • Comfortable with ambiguity
  • Confident to own relationships & decision making & work autonomously as needed
  • Desirable - experience & successful track record of launching a New Brand / Start-up

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