Product Marketing Manager

3 weeks ago


StainesuponThames, Surrey, United Kingdom Parkside Recruitment Full time
Position Overview

We are seeking a skilled Product Marketing Manager to join our dynamic team at Parkside Recruitment. This role is essential for the strategic introduction of a new product within the healthcare sector.

If you have a strong background in marketing strategy and brand management, and are eager to contribute to impactful initiatives in the pharmaceutical industry, this position may be an excellent fit for you.

Key Responsibilities

Product Introduction:

  • Take a leading role in the introduction of a product for a new therapeutic area.
  • Develop and implement comprehensive marketing strategies and brand plans to facilitate the product's market entry.

Marketing Campaigns:

  • Conceive and support the execution of innovative marketing campaigns and initiatives.
  • Focus on building brand loyalty, enhancing sales, and expanding market presence in the UK and Ireland.

Performance Analysis:

  • Monitor key performance indicators (KPIs) and metrics to guide marketing efforts.
  • Evaluate and refine brand strategies based on significant internal and external factors.

Content Creation:

  • Produce compelling and effective marketing materials for field teams to support our brand objectives.
  • Collaborate with cross-functional teams to create promotional content that maximizes brand impact.

Qualifications

3-4 years of experience in product marketing (either in-house or in a relevant agency role).

Strong understanding of the pharmaceutical landscape.

Excellent communication and interpersonal skills.



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