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Brand Manager

2 months ago

StainesuponThames, Surrey, United Kingdom Reed Full time

Job Summary:

We are seeking a highly skilled and experienced Marketing Manager to join our team at Reed. As a key member of our marketing department, you will be responsible for developing and executing strategic multi-channel marketing plans to drive business growth and enhance brand awareness.

Key Responsibilities:

  • Support the Head of Marketing: Collaborate with the Head of Marketing to drive ROI and achieve business objectives through effective marketing strategies.
  • Develop Marketing Plans: Create and manage strategic multi-channel marketing plans to promote our Practice Management Solution.
  • Content Creation: Interpret brand guidelines to create engaging content and provide creative direction to strengthen our brand strategy.
  • Market Research: Conduct in-depth market research to analyze the competitive landscape of Practice Management Solutions and share insights with the Marketing and Business Development teams.
  • Team Leadership: Lead and manage a team, enabling them to perform their roles effectively and contribute to the success of the marketing department.
  • Campaign Evaluation: Evaluate and analyze marketing campaigns with the Head of Marketing to understand ROI and inform future strategies.
  • Collaboration: Collaborate proactively with various teams, including Business Development, Product and Support, and IT, to ensure successful project delivery.
  • Stakeholder Engagement: Work closely with the Head of External Affairs and Stakeholder Engagement to engage, educate, and increase brand awareness within the business sectors.
  • Strategy and Planning: Contribute to strategy and marketing planning with the Head of Marketing and Communications.
  • Supplier Management: Manage and maintain relationships with external agencies and suppliers to ensure timely and budget-conscious project completion.
  • Customer Database: Maintain a robust database of customer information to support successful marketing campaigns.
  • Compliance: Understand and appreciate the importance of legal and regulatory frameworks in marketing activities.

Benefits:

  • Competitive salary and benefits package.
  • Opportunities for professional growth and development.
  • Private Medical and Dental Insurance (BUPA).
  • Life Assurance.
  • Private Pension.