E-commerce Operations Coordinator

3 weeks ago

London, Greater London, United Kingdom Lawsons Whetstone Full time

About Lawsons Whetstone

Lawsons Whetstone stands as the UK's foremost independent supplier of fencing, timber, and building materials, proudly operating 36 branches and employing 700 individuals, with a turnover of £200 million. Established in 1921, we serve clients across London and the South East of England.

The Role

The E-commerce Operations Coordinator will take charge of implementing, managing, and enhancing our web analytics systems and strategies, with a particular emphasis on Magento 2. The successful candidate will possess a robust background in e-commerce analytics, expertise in Google Tag Manager, and the capability to convert data into actionable insights aimed at boosting our online performance.

E-commerce Operations Coordinator Overview

Google Tag Manager Integration: Oversee the implementation and management of Google Tag Manager (GTM) across our digital platforms to guarantee precise tracking and reporting of user interactions and e-commerce metrics.

Data Reporting & Analysis: Create and sustain detailed dashboards and reports utilizing tools such as Google Analytics, Data Studio, and other analytics platforms to evaluate site performance, user behavior, and essential metrics.

E-commerce Optimization: Examine data to uncover trends, patterns, and opportunities for enhancing conversion rates, user experience, and overall site efficiency.

Technical Implementation: Collaborate closely with the development team to ensure the accurate and efficient execution of tracking codes, tags, and scripts within Magento 2.

A/B Testing: Design, implement, and assess A/B and multivariate tests to optimize landing pages, product pages, and overall site performance.

Cross-Functional Collaboration: Work alongside marketing, UX/UI, and product teams to deliver data-driven insights and recommendations for campaign strategies, site enhancements, and new feature developments.

Training & Documentation: Provide training and support to team members on the utilization of analytics tools and best practices. Develop and maintain documentation related to tracking implementations and data analysis processes.

Stay Updated: Remain informed about the latest trends and best practices in e-commerce analytics, Magento 2 updates, and digital marketing.

E-commerce Operations Coordinator Position Requirements

• Proficiency in Google Tag Manager, Google Analytics, Data Studio, and other relevant analytics tools.

• Experience with SQL and data visualization tools like Tableau or Power BI.

• Understanding of SEO, SEM, and other digital marketing strategies.

• Proven experience as an E-commerce Analytics Specialist or in a similar capacity, with a strong focus on Magento 2.

• Previous experience working with Magento, Bigcommerce, and Woocommerce or similar e-commerce platforms.

• Strong analytical skills with meticulous attention to detail.

• Proficiency in MS Office, with advanced Excel skills being highly desirable.

• Ability to work collaboratively in a dynamic, fast-paced environment.

• Experience in website migration is preferred.

Compensation: Salary commensurate with experience.

Work Schedule: Monday to Friday, with standard working hours.

Benefits: 23 days of holiday plus UK bank holidays, pension scheme.

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