Spirits Business Development Manager

3 weeks ago

London, Greater London, United Kingdom Hi-Spirits Full time

About Hi-Spirits

Hi-Spirits is one of the UK's leading spirit distributors and brand builders, representing an award-winning range of Sazerac owned and third-party agency spirit brands. Our enviable, diverse portfolio of award-winning brands include Fireball, Buffalo Trace, Tequila Rose, the UK's largest American whiskey liqueur brand, Southern Comfort, and the number 1 sambuca brand in the UK, Antica Sambuca.

We are looking for passionate and driven individuals who have a solid understanding of the UK spirits market. Ideally, we are looking for candidates who have worked within the FMCG/ alcoholic beverages industry with business development experience.

Job Purpose
  • Build Sazerac brands, and agency brands by implementing activation and promotional programmes across independent retailers, and independent cash & carry outlets. Delivering exceptional performance and execution, driving volume and distribution of the Sazerac portfolio.
  • Support the C&C National Account Managers with activations, and merchandising. Reporting back opportunities to grow the Sazerac portfolio, plus competitor activities.
Responsibilities:
  • Territory Management: Manage a designated territory and establish strong relationships with independent retail accounts, and independent cash and carry accounts, including convenience stores, and specialty off licensed stores. Regularly visit these accounts to promote products, build rapport, and drive sales.
  • Sales Target Achievement: Develop and implement effective sales strategies and plans to achieve or exceed sales targets. Utilize a consultative sales approach to understand customer needs, provide product recommendations, activate displays, multi buys, POS, and close sales.
  • Product Promotion and Brand Awareness: Showcase our portfolio to independent cash and carry's, and retailers through engaging product presentations, tastings, and demonstrations. Educate buyers and retailers about the unique selling points, quality, and benefits of our products to increase brand awareness and drive sales for both customers and Hi-Spirits.
  • Relationship Building: Establish and maintain strong relationships with key decision-makers at retail accounts.
  • Market Analysis: Stay informed about market trends, competitor activities, and consumer preferences within the spirits industry.

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