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Brand Development Manager

2 months ago

London, Greater London, United Kingdom Hi-Spirits Full time

About Hi-Spirits

Hi-Spirits is a leading spirits distributor and brand builder, representing a diverse portfolio of award-winning brands. Our company is committed to delivering exceptional performance and execution, recruiting consumers through improving distribution and menu visibility of our portfolio.

Job Purpose

The Brand Development Manager will be responsible for building brands by implementing activation programs across on-trade outlets in the Southwest, with a focus on Bristol. This role will deliver exceptional performance and execution, recruiting consumers through improving distribution and menu visibility of the Hi-Spirits portfolio.

Responsibilities

  • Target specific high opportunity accounts and groups within the On-Trade sector.
  • Build and grow relationships to increase meaningful distribution, menu share, and house pour agreements.
  • Develop a 'need and demand' for our portfolio through end-user engagement.
  • Work with wholesalers and their sales teams to educate and share information.
  • Manage a mix of new and existing business, with approximately 40% new and 60% existing clients.
  • Showcase our portfolio range and key brands in the right venues, working towards brand plans and driving rate of sale.
  • Interact with decision-makers, including F&B professionals, owners, bartenders, and procurement teams.
  • Be flexible in your time and sales approach, including events, tastings, evenings, and weekends.
  • Average a minimum of 6 appointments per day, 4 days a week.
  • Travel throughout the region, based on your home location.
  • Be located centrally to core cities or willing to relocate.

Functional Competencies

  • Planning & Organising
  • Demonstrate an ability to plan, organise, and execute activities using your own initiative.
  • Communication
  • Express yourself in a clear, succinct, and compelling manner in both individual and group situations.
  • Customer/Consumer Commitment
  • Deliver a high level of quality service to both internal and external customers.
  • Business Awareness
  • Have a comprehensive understanding of your business area and its impact on the wider organisation.
  • Action Oriented
  • Have a 'can do' attitude, positively influencing the team, channel, and business.

Knowledge, Skills, and Experience

  • Have a proven track record in proactive B2B sales, selling to a wide range of decision-makers.
  • Have a passion and love for the drinks industry, with awareness and interest in new market trends and consumer insight.
  • Have existing knowledge and relationships with on-trade and wholesale customers within the geographical area (preferred but not essential).
  • Have worked for a manufacturer selling either direct to end-users or via distribution partners.
  • Have experience running a territory and your own diary, making appointments, generating leads, and journey planning.
  • Operate with integrity and professionalism, being tenacious and creative with your new business approach.
  • Have worked collaboratively with clients to create 'win-win' partnerships.
  • Have worked within the food and beverage sector (preferred).
  • Have networked throughout an organisation (both internal and external), including NPD teams, supply chain, R&D, production, quality, etc. (preferred).

Personal Characteristics

  • Be a highly passionate and motivated team member.
  • Be a key team player, with an understanding of the importance of an individual in team culture.
  • Be able to demonstrate professionalism, credibility, trust, and respect both internally and externally.
  • Be creative with an entrepreneurial spirit and passion to build and develop the on-trade business.
  • Have strong relationship management skills.
  • Be able to influence at a variety of levels, from the bartender, manager, and owner.
  • Be adaptable and resilient.
  • Work to add value.