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We are seeking a highly skilled Senior B2B Product Marketing Manager to join our team at James Adams. As a key member of our multi-disciplinary team, you will be responsible for crafting product positioning, go-to-market strategies, and sales enablement for our enterprise customers.
Key Responsibilities- Develop and execute product positioning and go-to-market strategies to drive sales and revenue growth
- Collaborate closely with the sales team to provide input on product roadmap and sales enablement
- Own the development of detailed customer profiles and product positioning based on audience research and segmentation
- Conduct competitive intelligence and sales team collaboration to inform product and marketing strategies
- Develop and execute go-to-market strategies in partnership with product teams
- Work closely with the brand and sales focused team to develop and execute B2B messaging and positioning expertise
- You have a strong background in B2B product marketing and sales, with a proven track record of driving revenue growth and customer acquisition
- You have excellent research skills, with a strong focus on user interviews and user surveys
- You have experience in competitive intelligence and sales team collaboration
- You have a strong understanding of B2B messaging and positioning expertise
- You have excellent writing and communication skills, with the ability to craft compelling content marketing and product education
We offer a competitive salary and benefits package, as well as opportunities for professional growth and development. You will be working with a talented team of professionals who are passionate about delivering exceptional results. We are a flexible and remote-friendly company, with a focus on work-life balance.