B2B Senior Product Manager

2 weeks ago

London, Greater London, United Kingdom The Drum Network Awards Full time
Job Title: B2B Senior Product Manager

The Drum Network Awards is seeking a highly skilled B2B Senior Product Manager to join our team. As a key member of our marketing team, you will be responsible for developing and executing B2B subscription strategies that drive corporate sales and audience growth.

Key Responsibilities:
  • Develop and implement B2B subscription strategies that drive corporate sales and audience growth.
  • Build and grow business-focused audiences, optimising user engagement and retention at every stage of the funnel.
  • Drive users from registration to subscription through content gating and propensity models.
  • Use data and analytics to improve marketing outcomes, conversions, and user engagement through A/B testing and experimentation.
  • Collaborate with cross-functional teams to drive business objectives and align marketing and product development.
  • Track key performance indicators (KPIs) such as registration, conversion rates, customer lifetime value, and churn to inform data-driven decisions.
Requirements:
  • Demonstrated success in developing and executing B2B subscription strategies that drive corporate sales and audience growth.
  • Expertise in building and growing business-focused audiences, optimising user engagement and retention at every stage of the funnel.
  • Proficient in content gating and driving users from registration to subscription.
  • Skilled in using propensity models and A/B testing to improve marketing outcomes, conversions, and user engagement.
  • Practical experience using Piano or similar subscription management platforms to drive subscription growth and manage customer journeys.
  • Strong ability to work cross-functionally, aligning with product, editorial, sales, and data teams to drive business objectives.
What We Offer:
  • Hybrid way of working – 3 days a week in our Shoreditch or Glasgow office, and then 2 optional from home or the office.
  • 28 days annual leave plus public holidays.
  • Early finish every Friday.
  • When we achieve our financial goals, we share the profits with the whole team.
  • A mentoring scheme to support your development.
  • Giving back to the community is essential so we offer 2x paid charity volunteering days each year.
  • Enhanced sick pay.
  • Employee Assistance Programme (EAP).
  • Free eyecare vouchers.
  • Employee referral bonuses.
  • Cycle to work scheme.

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